About the role

Develop and execute sales strategies for semiconductor equipment and technology solutions in Thailand. Identify and develop new customers within semiconductor manufacturers, OSATs, IDM, IC assembly & test, and advanced packaging companies. Build and maintain strong relationships with key decision-makers, including Engineering, Process, Production, Procurement and Management teams.

Key responsibilities

Generate new business opportunities and develop existing customer accounts

• Manage the complete sales cycle from lead generation, technical discussions and quotation through negotiation and order closure

• Work closely with principals, suppliers and internal technical/service teams to understand customer requirements and propose appropriate solutions

• Coordinate equipment demonstrations, evaluations, trials and technical presentations

• Prepare sales forecasts, pipeline reports and market intelligence for management

• Monitor market trends, competitor activities and emerging semiconductor technologies

• Attend customer meetings, exhibitions, conferences and industry events

• Support contract negotiations and ensure smooth handover to project and service teams after order confirmation

• Develop long-term strategic relationships with customers and technology partners

About you

• Diploma or Bachelor's Degree in Engineering, Electronics, Semiconductor Technology, Business, Marketing or a related discipline

• 5–10 years or more of sales experience in the semiconductor industry, preferably selling semiconductor equipment, materials, components or related technologies

• Strong network and established relationships within the Thailand semiconductor / electronics manufacturing industry will be highly advantageous

• Experience selling capital equipment or technical solutions is preferred

• Good understanding of semiconductor manufacturing, assembly, testing, packaging or related processes

• Strong commercial, negotiation and presentation skills

• Self-motivated, independent and results-oriented, with the ability to develop new business from the ground up

• Good command of English and Thai