Key Responsibilities

• Manage YADEA Thailand's New Retail social media accounts, including TikTok, Facebook, Instagram, and other relevant platforms. Develop localized social media strategies to increase brand awareness, followers, engagement, and account activity.

• Plan and create engaging social media content tailored to Thai audiences, including short-form videos, images, and written content, highlighting product features, promotions, and brand campaigns.

• Manage interactions with followers and customers across social media platforms by responding to inquiries and feedback in a timely manner, maintaining a positive brand image, and collecting customer insights to support business improvement.

• Support Shopee Live, online store promotions, and other e-commerce campaigns by developing social media traffic-driving strategies to increase store visits, live-stream engagement, and conversion rates.

• Monitor social media performance and key metrics, analyze results regularly, and optimize content and operational strategies to improve overall performance.

• Collaborate closely with designers, live-stream hosts, and other team members to ensure smooth and effective online marketing operations.

Qualifications

• Bachelor's degree or above; a degree in Marketing, Communications, Digital Media, Business, or a related field is preferred.

• Chinese language skills are an advantage.

• Strong content planning and creation skills, particularly in short-video scriptwriting, social media copywriting, and visual content editing.

• Experience in social media, digital marketing, content creation, e-commerce, or related fields is preferred.

• Familiarity with basic content creation, editing, and social media management tools is an advantage.

• Strong communication and coordination skills with a responsible, proactive, and results-oriented mindset.

• Able to work effectively in a fast-paced environment and manage multiple priorities.

• Data-driven mindset with basic data analysis skills, creativity, and awareness of current social media and digital trends.

• Knowledge of the electric vehicle (EV) or electric two-wheeler industry is an advantage.