KEY RESPONSIBILITIES

1.) Strategy & Campaign

Contribute to the development of Marketing Strategies, Campaigns, Promotions, and Commercial Ideas.

Translate strategies into clear briefs, action plans, timelines, and KPIs.

Connect the entire marketing journey from Insight

• Content
• Media
• Branch
• Sales
• CRM
• Revenue.

Monitor performance and proactively recommend opportunities for optimization and scaling.

2.) Marketing Operations

Manage the Marketing Calendar, Campaign Timelines, and Project Trackers.

Prioritize tasks and manage multiple projects in a structured and efficient manner.

Follow up on cross-functional tasks and resolve bottlenecks before they impact deadlines.

Turn meetings into clear Actions, Owners, and Deadlines.

Ensure projects move forward smoothly without requiring management to follow up at every step.

3.) Content & Creative Review

Review Content, Copy, Artwork, Video, and Campaign Materials.

Evaluate Hooks, Key Messages, Target Audience, Brand Alignment, and Conversion Potential.

Provide clear, specific, and actionable feedback.

Minimize rework and continuously improve the quality of marketing deliverables.

4.) Performance & Reporting

Track key performance metrics including Spend, CPL, CAC, Lead Quality, Bookings, Conversion Rate, Revenue, ROAS, and Branch Performance.

Consolidate data into management reports that support business decision-making.

Analyze What Works, What Doesn't, and Why.

Turn data into actionable Insights, Recommendations, and Next Actions.

5.) Cross-functional Collaboration

Work closely with:

Marketing / Sales / Branch / CRM / Operations / Doctors / Finance / Agencies / Partners

Align objectives, timelines, and responsibilities across teams.

Coordinate with internal and external stakeholders to ensure smooth execution.

Identify and resolve issues, and escalate them with sufficient context and recommended solutions.

6.) Brand & New Business

Research Market Trends, Competitors, Consumers, and Customer Insights.

Contribute to the development of Brand Positioning, Go-to-Market Strategies, and Marketing Plans.

Support New Brand, New Business, and Strategic Projects.

WHO WE'RE LOOKING FOR

1.) 5+ years of experience in Marketing.

2.) Background in Integrated Marketing, Brand, Digital, Campaign, or Project Management.

3.) Strong understanding of Brand, Performance Marketing, Customer Journey, and Business Results.

4.) Strong Planning, Project Management, and Problem-Solving skills.

5.)Able to analyze data and make decisions based on numbers and business performance.

6.) Strong communication skills with both internal and external stakeholders.

7.)Strong Marketing Sense and Commercial Thinking.

• ) Proficient in Excel / Google Sheets / Presentation Tools / AI & Productivity Tools.

9.) Experience in Beauty, Wellness, Healthcare, Lifestyle, Retail, or Agency environments is a strong advantage.