Job responsibilities :

• Provide consumer, category and competitor insights to support marketing team in strategic plans
• Monitor and track brand performance and evaluation of marketing mix
• Lead marketing research calendar and Innovation testing
• Research Agency Management
• Serve as the “navigator” by providing thought partnership with trade marketing and providing a holistic view of the shopper by category/customer
• Communicate and embed learning to increase the impact of insights into action by making them relevant to the Sales/Customer strategy
• Provide analysis base on insights to support Sales& Marketing in strategic plans
• Monitor and track brand/pack/price/distribution performance for all channel
• Provide the evaluation of promotions towards the objectives and provide insight based recommendation
• Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge
• Support on shopper research and led local shopper research when required
• Research Agency Management and manage project within approved budget

Skill and Experience:

• Bachelor or Master in business, or statistics or any related field
• Over 5 years of proven experience in research fields (Tracking, Quantitative and Qualitative research)
• Strong analytical and presentation skills
• Leadership skills, able to lead insights calendar for Thailand
• Excellent communicator
• Fluent English
• Computer literature in Microsoft office