About the role

Soho Hospitality is seeking a passionate, knowledgeable, and service-oriented Sommelier to lead and elevate the wine experience across its portfolio of premium dining and nightlife venues, including internationally recognized concepts such as Above Eleven, Charcoal Tandoor Fire Grill, and other luxury hospitality brands. The Sommelier will be responsible for curating wine programs, driving beverage revenue, delivering exceptional guest experiences, conducting staff training, managing inventory, and building strong supplier relationships.

Key ResponsibilitiesGuest Experience & Wine Service

• Provide exceptional wine service and personalized recommendations based on guests' preferences, cuisine, occasion, and budget.

• Recommend and execute food-and-wine pairings that complement each venue's culinary concept.

• Conduct professional wine presentations, decanting, and tableside service according to luxury hospitality standards.

• Build strong relationships with guests and create memorable dining experiences.

• Handle wine-related guest inquiries and feedback professionally.

Wine Program Development

• Develop, maintain, and continuously improve wine lists across Soho Hospitality venues.

• Source and evaluate new wines, vintages, and beverage products.

• Maintain a balanced and commercially viable wine portfolio across premium, mid-range, and accessible selections.

• Work closely with Culinary and Operations teams to develop wine pairing menus and seasonal beverage promotions.

• Monitor wine industry trends and recommend new products and concepts.

Sales & Commercial Performance

• Drive wine and beverage sales through effective recommendations, upselling, and guest engagement.

• Increase average beverage spend per guest and overall beverage revenue.

• Promote premium wines, reserve labels, and special beverage offerings.

• Support wine dinners, tasting events, brand activations, and promotional campaigns.

• Contribute to outlet and company revenue targets through strategic beverage initiatives.

Inventory & Cost Control

• Manage wine inventory, ordering, stock rotation, and cellar organization.

• Conduct regular stock counts and inventory reconciliations.

• Minimize wastage, breakage, spoilage, and inventory variances.

• Ensure proper storage, handling, and preservation of wines and premium beverages.

• Monitor beverage costs and identify opportunities to improve profitability.

• Coordinate with Purchasing and Finance teams on procurement and inventory control.

Training & Team Development

• Develop and deliver structured wine training programs for restaurant teams.

• Train staff on wine fundamentals, food & wine pairing, wine service standards, upselling techniques, and beverage knowledge.

• Coach and mentor Restaurant Managers, Supervisors, Bartenders, and Service Teams.

• Support beverage training and onboarding for new employees.

• Promote a culture of beverage excellence across Soho Hospitality venues.

Supplier & Industry Relations

• Build and maintain strong relationships with wine importers, distributors, and suppliers.

• Participate in supplier tastings, product evaluations, and industry events.

• Work with suppliers to secure promotional support and staff training opportunities.

• Stay updated on market developments and emerging beverage trends.

Compliance & Standards

• Ensure compliance with Thai alcohol regulations and licensing requirements.

• Promote responsible alcohol service.

• Follow Soho Hospitality SOPs, service standards, and operational policies.

• Maintain high standards of professionalism, hygiene, and workplace safety.

Requirements

Minimum 3 years of experience as a Sommelier, Senior Sommelier, or Senior Beverage Professional.

• Hotel experience is required.

• Experience in luxury hotels, fine dining restaurants, premium hospitality venues, or Michelin-starred establishments is highly preferred.

• Proven experience in wine sales, guest engagement, wine program management, inventory control, and team training.

• Experience in an upscale international restaurant environment is highly desirable.

• Diploma or Degree in Hospitality Management, Hotel Management, Food & Beverage Management, Wine Studies, or a related field is preferred.

Professional Certifications – Preferred

• WSET Level 2 or Level 3

• Certified Sommelier

• Certified Wine Professional (CWP)

• Other internationally recognized wine qualifications

Wine & Beverage KnowledgeStrong knowledge of:

• Old World and New World wines

• International wine regions and appellations

• Grape varieties and vintages

• Champagne and sparkling wines

• Fortified and dessert wines

• Premium spirits and digestifs

• Wine storage and cellar management

• Beverage costing and profitability

Skills & Competencies

• Excellent guest service and communication skills

• Strong wine sales and upselling abilities

• Excellent training and coaching skills

• Strong commercial awareness and business acumen

• Inventory management and cost-control skills

• Excellent organization and planning

• Strong attention to detail

• Professional appearance and grooming

• Ability to work effectively under pressure in a fast-paced environment

• Strong English communication skills

Key Performance IndicatorsPerformance will be measured through:

• Beverage revenue growth

• Wine sales contribution to total beverage revenue

• Average beverage spend per guest

• Premium wine sales performance

• Beverage cost percentage

• Inventory accuracy and variance control

• Guest satisfaction

• Staff beverage knowledge and training results

• Number and effectiveness of wine training sessions

• Performance of wine promotions, pairing menus, and wine events

Why Join Soho Hospitality?

• Work with leading hospitality concepts in Thailand, including Above Eleven, Charcoal Tandoor Fire Grill, and other premium venues within the Soho Hospitality portfolio.

• Work with an international beverage program and diverse, high-end clientele.

• Opportunity to contribute to the development of wine and beverage programs across multiple venues.

• Career growth opportunities within a dynamic and expanding hospitality group.

• Access to supplier training, wine tastings, and professional development opportunities.

• Opportunity to make a direct impact on the growth and success of Soho Hospitality's beverage program.

How to ApplyIf you are passionate about wine, luxury hospitality, and creating exceptional guest experiences, we would love to hear from you.

About us

Soho Hospitality operates some of Thailand's most renowned hospitality concepts, including Above Eleven, Charcoal Tandoor Fire Grill, and other premium venues within the Soho Hospitality portfolio. The company is a dynamic and expanding hospitality group based in Bangkok, Thailand.