Head of Engagement & Acquisition (Marketing)

Join our team to drive both online and offline sales growth for healthcare packages. This role is responsible for developing omnichannel marketing and sales strategies, managing digital campaigns, e-commerce platforms, CRM initiatives, and on-ground promotional activities to achieve revenue targets and enhance patient engagement.

Key Responsibilities

Online Sales

• Develop and run the digital sales strategy for healthcare packages across the hospital website, LINE Official Account, social media, and e-commerce marketplaces such as Shopee and Lazada.

• Plan and execute promotional campaigns, including flash sales, seasonal offers, and bundled packages, with clear revenue and conversion targets.

• Manage paid media (Google Ads, Meta, TikTok) and optimize cost per acquisition and return on ad spend.

• Oversee the online booking and payment journey from first click to confirmed appointment, and work with IT and operations to reduce drop-off.

• Coordinate with content and SEO teams to make sure product pages are persuasive, accurate, and available in the languages our patients use.

• Track and report on online sales performance using GA4, marketplace dashboards, and CRM data.

Offline Sales

• Plan and run on-site activities such as health fairs, corporate roadshows, and in-hospital promotional events.

• Train and support front-line staff and patient relations teams on current packages and promotions so in-hospital sales are consistent.

Shared / Omnichannel

• Create a unified sales and marketing plan so online and offline channels support each other rather than compete.

• Maintain lead and customer data in the CRM, and use it for segmentation, remarketing, and repeat-visit campaigns.

• Work with clinical departments to develop new packages based on market demand and service capacity.

• Set budgets, forecast revenue, and present monthly performance reports to management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field. MBA is a plus.

• Minimum 5 years of experience in marketing or sales, with at least 2 years in healthcare, wellness, insurance, or other regulated industries.

• Proven success in digital sales, performance marketing, and B2B/field sales.

• Experience with e-commerce platforms, CRM systems, GA4, and marketing analytics.

• Strong communication skills in both Thai and English.