What You'll Do (Your Mission)

DERMASTER is seeking an experienced and commercially driven Group Marketing Manager / Marketing Director to lead the overall marketing strategy and brand growth of Dermaster. The Marketing Director will be responsible for developing and executing an integrated marketing strategy across Brand Marketing, Digital Marketing, Performance Marketing, Content, Social Media, KOL/Influencer, CRM, PR, Partnerships and Customer Acquisition, with a strong focus on revenue growth and customer conversion.

Key responsibilities

• Marketing Strategy & Business Growth

• Develop the annual and long-term marketing strategy aligned with company business objectives.

• Build marketing plans to drive revenue, customer acquisition, retention and brand awareness.

• Identify market trends, consumer behavior and competitive opportunities.

• Develop strategies for key business categories including:

• Aesthetic & Skin

• Plastic Surgery

• Hair & Hair Transplant

• Body & Wellness

• Anti-Aging / Wellness

• Develop growth strategies for each branch and treatment category.

• Translate business targets into clear marketing objectives, campaigns and KPIs.

• Brand Strategy & Positioning

• Strengthen Dermaster's positioning as a premium, trusted and medically credible aesthetic and wellness brand.

• Develop clear brand communication guidelines and ensure consistency across all channels.

• Lead brand campaigns, seasonal campaigns, product/service launches and corporate campaigns.

• Build differentiated communication for premium customers, mass-premium customers and international customers.

• Ensure all communication reflects medical credibility, premium service and customer trust.

• Performance & Digital Marketing

• Lead overall digital acquisition strategy across:

• Meta

• Google

• TikTok

• LINE

• YouTube

• Website / SEO / SEM

• Other relevant digital platforms

• Develop performance marketing strategies focused on qualified leads and actual treatment conversion.

• Monitor and optimize:

• CPL

• CPA

• Conversion Rate

• ROAS

• CAC

• Revenue per Lead

• Revenue per Customer

• Customer Lifetime Value

• Work closely with Sales / Call Center / Branch teams to improve the full customer journey from lead generation to booking and treatment.

• Content & Social Media

• Lead overall content strategy and content calendar.

• Develop content pillars covering:

• Doctor Expertise

• Treatment Knowledge

• Before & After

• Customer Experience

• Education

• Brand Story

• Lifestyle / Wellness

• New Technology

• Ensure content balances medical credibility + emotional storytelling + commercial conversion.

• Lead social media growth and engagement strategy across all major platforms.

• Develop short-form video strategy for TikTok, Reels and YouTube Shorts.

• KOL / Influencer / Celebrity Marketing

• Develop KOL and influencer strategy aligned with target customers and treatment categories.

• Select and manage high-value KOLs, celebrities and creators.

• Develop campaign structures including:

• Awareness

• Consideration

• Lead Generation

• Conversion

• Review / Testimonial

• Evaluate KOL performance based on measurable business results, not only reach and engagement.

• Build long-term relationships with strategic influencers and opinion leaders.

• CRM & Customer Retention

• Develop customer segmentation and CRM strategy.

• Increase repeat visits, treatment frequency and customer lifetime value.

• Develop personalized campaigns based on:

• New customers

• Existing customers

• High-value customers

• Dormant customers

• Treatment interests

• Work with CRM / Sales teams to develop LINE OA and database marketing strategies.

• Develop membership, loyalty and referral programs.

• New Service & Treatment Launch

• Lead go-to-market strategy for new treatments, technologies and services.

• Develop launch strategy covering:

• Market positioning

• Pricing communication

• Key message

• Content

• KOL

• Media

• Performance marketing

• PR

• CRM

• Branch activation

• Coordinate with Doctors, Medical Team, Operations and Sales to ensure successful launches.

• International Marketing

• Develop marketing strategies for international customers, particularly:

• China

• Middle East

• Southeast Asia

• Other high-potential markets

• Develop localized content and communication.

• Work with international KOLs, agencies and travel/medical tourism partners.

• Develop strategies to increase international patient acquisition and revenue.

• PR & Corporate Communications

• Lead PR strategy and media relations.

• Build Dermaster's reputation as a trusted medical aesthetic and wellness institution.

• Develop doctor thought-leadership and expert positioning.

• Manage corporate communications during important launches, events or reputational issues.

• Develop media opportunities with relevant beauty, lifestyle, business and healthcare publications.

• Marketing Team Leadership

• Lead and develop the Marketing Department.

• Define team structure, responsibilities and KPIs.

• Manage internal teams and external agencies.

• Build a high-performance culture based on data and commercial results.

• Coach team members and develop future marketing leaders.

• Manage marketing budget and resource allocation.

Who We Are

Looking For

• Bachelor's or Master's degree in Marketing, Business Administration, Communications or related fields.

• 10+ years of marketing experience, with at least 3–5 years in a senior management / leadership role.

• Proven experience managing an integrated marketing function.

• Strong experience in one or more of:

• Aesthetic / Beauty

• Healthcare / Medical

• Luxury

• Retail

• FMCG

• Lifestyle

• Hospitality

• Strong understanding of digital and performance marketing.

• Strong commercial and analytical mindset.

• Proven track record of delivering measurable revenue growth.

• Strong leadership and team management skills.

• Excellent communication, presentation and negotiation skills.

• Strong understanding of Thai consumer behavior.

• Experience working with agencies, KOLs and media partners.

• English proficiency is preferred.

💥What We Offer

• Employee Uniform

• Social Security

• Group Health & Accident Insurance

• Provident Fund

• Annual Salary Adjustment (subject to company performance)

• Annual Bonus (subject to company performance)

• Complimentary Aesthetic Treatments

• Employee Discounts on Treatments & Products (including affiliated companies)

• Annual Staff Party

• Financial Assistance for Special Occasions

• Housing Loan Benefits in partnership with the Government Housing Bank (GHB)

👋 About Us

DERMASTER is one of Thailand's leading health and aesthetic institutions, specializing in aesthetic surgery and medical aesthetics, supported by advanced medical technologies and internationally recognized safety standards. With over 15 years of experience, DERMASTER continues to grow and evolve, with a vision to become a leading Hospital-based Aesthetic & Wellness Center, delivering comprehensive and integrated solutions for beauty, health, and wellness.