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Segment Campaign Manager

atKrungsri Consumer

Responsibilities:

  • Prepare targeted marketing program to ensure alignment with business strategies and company direction
  • Work closely with Risk and DI&CI team to understand internal policy and customer selection criteria and able to craft suitable campaign mechanic to match with right customer segment
  • Create and execute marketing campaign to improve portfolio. Working with both external and internal partners to ensure campaign smoothness for pre-campaign, during and post-campaign stages
  • Monitor and evaluate consumer behavior, competitor activity to identify market opportunities adjust marketing strategy and plans to meet changing markets and competitive condition
  • Manage & control budget A&P/volume under responsibility within plan and generate total cost saving in responsible area
  • Evaluate campaign on both during campaign period and post-campaign period to understand key success and key challenge on each campaign and able to take lesson-learn for future improvement
  • Monitor all inquiry and VOC cases and immediately solve problems from card holder within timeline to reach customer satisfaction
  • Supervise and coach subordinates on tasks, share and advise on problem-solving solutions to ensure job completeness and smooth implementation
  • Understand policy and procedure to operate working process complied with company regulations



Qualifications:

  • Bachelor Degree in Marketing or related fields
  • Minimum 5 years’ experience banking, consumer finance especially in credit card business or retail marketing background
  • 1-2 years in Segmentation Marketing, background in unsecured product is preferable
  • Result-oriented, Energetic and able to work under pressure
  • Have to Logical thinking & analytical skill to convert massive data into action
  • Have to Project management skill to plan and track campaign under their control properly
  • Good command of English and Presentation

 

Work Location : KSPT Building, BTS Ploenchit, Bangkok

 

Good remuneration package will be rewarded and also excellent future career growth opportunity is available for the right candidate

 

Please submit your application letter, resume stating qualifications and experiences, stating recent & expected salary to the following address:

 

Human Resources Department
Krungsri Consumer
17 Fl., Krungsri Ploenchit Tower

 

550 Ploenchit Rd., Lumpini,
Pathumwan, Bangkok 10330

 

Contact person: Khun Sunanta
Contact to: 02-627-4508

Experience required
  • 4 years
Career level
  • Middle Level
  • Senior Level
Only Thai nationals can apply
Job function
  • Marketing / Advertising
  • Strategy / Planning
  • Product / Brand Management
Job type
  • Full-time
Age preferred
  • From 28 to 35
  • apply job Krungsri Consumer 1
  • apply job Krungsri Consumer 2
  • apply job Krungsri Consumer 3
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Company overview

Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Website:www.krungsri.com
Founded in:n/a
Ranking:4.5/5

Discover how you can realize your career potential Krungsri Consumer, the consumer-finance arm of Bank of Ayudhya, the largest card issuer in Thailand, with 6.2 million accounts. We offer several co-branded credit cards, Personal Loans, installment loans, and insurance broker via a number of dist ... Read more

Why join us: ที่กรุงศรี คอนซูมเมอร์ เรามุ่งสร้างความเติบโตให้กับธุรกิจอย่างไม่หยุดยั้ง วัฒนธรรมองค์กรจึงเป็นสิ่งที่สำคัญที่จะนำพาพวกเราไปในทิศทางเดียวกัน และเปรียบเสมือนเป็นตัวตนของเรา

Job location: Pathum Wan
Head office: บริษัท อยุธยา แคปปิตอล เซอร์วิสเซส จำกัด อาคารกรุงศรีเพลินจิต ทาวเวอร์ 550 ถนนเพลินจิต แขวงลุมพินี เขตปทุมวัน กรุงเทพมหานคร 10330
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Benefits

  • Provident fund
  • Professional development
  • English lessons
  • Transport Allowance
  • Phone Allowance
  • Paid holidays
  • Five-day work week
  • Life Insurance
  • Dental Insurance
  • Social Security
  • Job training
  • Accident Insurance
  • Company car
  • Gym membership
  • Maternity leave
  • Performance bonus
  • Company phone
  • Learning & Development Opportunities
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