eCommerce Fulfillment Performance Manager

atCrea Co., Ltd.aaaa

About the role:

We are looking for a hands-on, data-driven eCommerce Fulfillment Performance Manager to oversee end-to-end outbound operations across Shopee, Lazada, and TikTok Shop.

In this role, you will take ownership of marketplace fulfillment performance, work closely with third-party logistics (3PL) partners, and ensure our operations are ready to handle high-volume campaigns such as 9.9, 10.10, 11.11, and 12.12. You will also identify opportunities to improve efficiency, control fulfillment costs, and maintain strong marketplace performance.

Key responsibilities:

  • Marketplace Fulfillment & Performance Management
  • Oversee the end-to-end outbound process, from order processing and picking/packing to shipping label generation and carrier handover.
  • Monitor and improve key marketplace fulfillment metrics, including Lazada Fast Fulfilment Rate (FFR), Shopee Fast Handover Rate, and TikTok Shop Fast Dispatch Rate.
  • Proactively identify and resolve delayed, stuck, or on-hold orders to meet marketplace shipping deadlines and protect shop performance.
  • Work with marketplace logistics partners and last-mile carriers to resolve pickup issues, shipment discrepancies, and delivery-related claims.
  • Reduce wrong-item, missing-item, and damaged-parcel incidents through root-cause analysis and corrective actions.
  • Mega Campaign Planning & Execution
  • Prepare fulfillment operations for major campaigns, payday promotions, brand days, and TikTok LIVE activities.
  • Coordinate with warehouse and logistics partners on volume forecasts, manpower, packing capacity, stock readiness, and carrier pickup schedules.
  • Monitor operational performance during peak periods, resolve bottlenecks quickly, and ensure orders are dispatched within the required timelines.
  • Conduct post-campaign reviews to identify issues and implement improvements for future campaigns.

3.3PL & Logistics Partner Management

  • Manage the performance of 3PL providers and marketplace fulfillment programs, including Kerry, Flash, Fulfilled by Lazada (FBL), and Fulfilled by Shopee (FBS).
  • Track service-level agreements (SLAs) and key performance indicators (KPIs), including dispatch speed, order accuracy, stock handling, and fulfillment costs.
  • Conduct regular performance reviews, investigate recurring issues, and follow up on corrective action plans.
  • Visit partner warehouses in the Bangna/Samut Prakan area at least four times per month, with additional visits when business needs require.

4.Cost Control & Inventory Accuracy

  • Review monthly fulfillment invoices and validate charges against agreed rates to identify and recover overcharges.
  • Monitor fulfillment costs per order by brand and sales channel, ensuring costs remain within budget.
  • Coordinate inventory accuracy across internal systems, warehouse systems, and marketplace platforms to minimize overselling and stock-out cancellations.
  • Support effective inventory handling, including stock aging, expiry monitoring, and accurate product data.
  • Process Improvement & Automation
  • Analyze operational data to identify performance gaps, recurring issues, and opportunities for improvement.
  • Develop and improve SOPs, reporting dashboards, and operational controls to reduce manual work and prevent errors.
  • Explore AI tools and automation to improve fulfillment efficiency, visibility, and decision-making.


Qualifications:

  • Bachelor's degree in supply chain management, Logistics, Industrial Engineering, or a related field.
  • 4-7 years of experience in eCommerce fulfillment, outbound operations, or logistics management, working on the brand, agency/eEnabler, or 3PL side.
  • Hands-on experience with Shopee, Lazada, and TikTok Shop Seller Centers, including marketplace fulfillment KPIs, shipping deadlines, penalty systems, and campaign operations.
  • Proven experience managing high-volume sales campaigns such as 11.11 and 12.12.
  • Experience managing 3PL providers, marketplace fulfillment programs, and last-mile delivery partners against agreed SLAs.
  • Strong analytical skills and proficiency in Excel. Experience with OMS/WMS systems, SQL, or Power BI is an advantage.
  • Familiarity with AI tools, dashboards, and process automation is a plus.
  • Strong problem-solving, communication, and coordination skills, with the confidence to challenge partners professionally and drive issues to resolution.
  • Good working proficiency in English, both written and spoken, is require
  • Available for on-site warehouse visits at least 2 times per weeks, and more often during campaigns or when business needs require.


Office Location:

  • Apac tower - BTS Ekkamai (Working Monday to Friday)
Experience required
  • 4 years
Career level
  • Senior Level
Salary
  • 50,000 - 60,000 THB, Negotiable
Job function
  • Management
Job type
  • Full-time

Company overview

Size:100-500 employees
Industry:General Business Services
Location:n/a
Website:www.crea.asia
Founded in:2019

CREA is a Bangkok-based e-commerce enabler that helps brands unlock their online potential across Southeast Asia. Certified as a top enabler by leading platforms, CREA offers a one-stop omnichannel solution covering online store management, TikTok and livestream commerce, content ...

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Why join us:

CREA is where brand management, content and technology meet. Teams work directly with well-known global brands on Shopee, Lazada and TikTok Shop, so results are visible every day.

  • Fast-growing field: livestream and social commerce is the fastest-moving part of Thai e-c ...
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Job location: Khlong Toei
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