About the role

The Marketing Analyst role is split between Strategic & Analytical focus (70%) and Execution & Operational Support (30%). You will design and execute the local marketing roadmap with a primary focus on generating a consistent pipeline of marketing-qualified leads (MQLs) for the sales team, while managing marketing budgets, dashboards, and cross-functional collaborations to drive business growth.

Key responsibilities

Design and execute the local marketing roadmap with a primary focus on generating a consistent pipeline of marketing-qualified leads (MQLs) for the sales team

• Design and build interactive marketing dashboards (e.g., via Looker Studio) to track MQLs, conversion rates, and ROI across all channels

• Track and analyze key marketing metrics (such as CAC, CPL, and sales pipeline contribution), delivering periodic performance reports with data-driven insights to optimize future strategies

• Manage the local marketing budget to ensure maximum ROI, and report performance and strategic updates directly to the Country Manager

• Partner with the local sales team on lead handover and conversion, while collaborating with Global HQ and strategic partners (e.g., Google Cloud Thailand) to drive co-marketing activities

• Manage external marketing agencies and outsourced vendors to ensure high-quality execution and deliverables

• Support the planning, management, and execution of events, tech seminars, and webinars to attract target audiences and convert them into potential leads

• Support hands-on content creation and distribution across digital channels, including social media (Facebook, LinkedIn, and YouTube), tech blogs, and email campaigns

• Report directly to the Country Manager on marketing performance, budget updates, and local strategic planning

• Perform other duties as assigned by the supervisor.

About you

• Bachelor's degree in any field (Marketing, Communications, Business, or IT preferred)

• 2+ years of experience in B2B marketing, performance marketing, marketing analytics, or tech marketing (experience in the IT/Cloud/SaaS industry is highly preferred)

• Strong hands-on experience in data visualization and reporting tools, specifically Google Analytics 4 (GA4) and Looker Studio

• Proven track record of tracking and optimizing B2B marketing metrics (e.g., CAC, CPL, MQL-to-SQL conversion, and pipeline velocity)

• Capable of managing end-to-end local marketing functions, with a willingness to support B2B event execution and partner marketing joint campaigns (e.g., with Google Cloud Thailand)

• Familiar with digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Campaign Manager) and marketing automation tools

• Familiar with productivity applications (Google Docs, Google Slides, Google Sheets, etc.)

• Fluent in English with excellent communication, negotiation, and stakeholder management skills

Benefits

• Social security fund

• Work from home Allowance

• Travel expenses (to office, customer, etc.)

• Company mobile and sim card / Laptop

• Birthday day gift

• Sales and marketing incentive (After passed probation period)

• Diligence Allowance (After passed probation period)

• Annual Bonus

• Holidays as per Bank of Thailand financial institutions holiday calendar