About the role

CRM OneASICS Assistant Manager role based in Thailand, responsible for developing and executing customer relationship management initiatives, email marketing campaigns, and loyalty program management to drive member registrations, engagement, and retention across the ASICS brand.

Key responsibilities

Develop localized OneASICS loyalty initiatives in alignment with regional plans and guidelines to drive OneASICS member registrations, engagement and retention

• Act as the primary liaison between internal teams (AHQ, DTC, Marketing) to integrate CRM initiatives into all marketing campaigns and activations

• Lead and manage the execution of all CRM campaigns and activations to achieve business and CRM objectives / targets, including overseeing creative artwork development, crafting and updating email and social media content, managing Commerce site updates, and organizing OneASICS recruitment booths at events

• Identify consumer segments and ensure effective targeting of segment audience; manage the scheduling of multiple marketing automation campaigns to optimize customer experience

• Serve as the main point of contact for internal stakeholders and external CRM vendors to resolve any CRM system and technical issues

• Maintain and improve data management processes and accuracy, upholding data governance standards and ensuring data is captured accurately and consistently across various touchpoints and channels

• Analyze data from multiple sources to identify trends and deliver actionable insights that inform future CRM marketing strategies

• Generate regular campaign performance reports and monthly CRM reports to ensure targets are met

• Manage and address daily customer inquiries related to the OneASICS loyalty program, ensuring a high standard of customer service and satisfaction

• Develop email marketing concepts and content, and execute them across ASICS brands for Thailand market, owning the email marketing calendar and ensuring content is planned according to best practice and business needs

About you

• Diploma/Degree Holder

• Minimum 3 year working experience in a similar role, preferably in retail environment

• Marketing experience essential and understanding of sports retail and sensitive to trends in the market

• Proven ability to efficiently manage multiple tasks, and work within tight deadlines

• Strong organizational, planning and coordination skills

• Strong communication and presentation skills

• Team player; creative and passionate

• Ability to engage, motivate and convey key brand messages with external stakeholders

• Fluent in English

• Occasional business travel required