We are looking for a native to TikTok who understands how the platform thinks including algorithm behavior, content psychology, and understand commercial levers. This role owns AIRR's TikTok strategy end-to-end — driving growth, optimizing content performance, and aligning all teams around a unified TikTok direction. The position leads trendspotting, experimentation, and platform insights, partners closely with Commercial on TikTok Shop KPIs, and serves as the main liaison with TikTok to unlock new opportunities and best practices.

Responsibilities:

• Own the growth roadmap and innovation pipeline for the TikTok Platform to accelerate the company's leadership on the platform across all brands and categories.

• Lead holistic performance analysis of TikTok Shop and TikTok content across the group—synthesizing insights, diagnosing issues, and converting data into clear, actionable recommendations for brand teams.

• Build and maintain TikTok best-practice frameworks, including content principles, posting strategies, creative guidelines, livestream playbooks, affiliate playbooks, and measurable performance benchmarks for various brand archetypes.

• Partner closely with the Commercial team to track GMV, conversion drivers, and key KPIs for all TikTok Shop operations—identifying risks early, recommending corrective actions, and ensuring targets are met sustainably.

• Champion continuous platform innovation by driving structured experimentation—trendspotting, format testing, rapid A/B creative trials—and accelerating team adoption of new TikTok tools, features, and products.

• Ensure strong cross-functional alignment and executional excellence, integrating TikTok strategy across Content, Live Commerce, Media, Affiliate, and Commercial teams while ensuring consistent processes for content production, live operations, creator/affiliate workflows, and TikTok Shop store standards.

• Serve as AIRR's primary liaison with TikTok, managing day-to-day communication, securing platform support, and translating platform updates into clear internal workflows and opportunities.

• Benchmark high-performing TikTok ecosystems (competitors, creators, categories, regional benchmarks) to identify new scalable opportunities, emerging growth levers, and white spaces for brand differentiation.

Requirements:

• 3–5 years of experience in social media, digital marketing, or content strategy, ideally with hands-on TikTok management. Preferably someone from Platform, Agency or Brand.

• Strong understanding of TikTok's ecosystem — content formats, algorithm behavior, trend cycles, and creator dynamics.

• Proven experience in analyzing platform data and turning insights into actionable strategies.

• Familiarity with TikTok Shop, e-commerce metrics (GMV, conversion, CPA), and performance optimization is a strong plus.

• Ability to develop strategic frameworks, best-practice guidelines, and scalable playbooks.

• Comfortable leading experimentation, testing new formats, and adapting quickly to platform changes.

• Strong cross-functional collaboration skills; able to work with Commercial, Content, Live Streaming, and Affiliate teams.

• Excellent communication skills, both with internal teams and external platform partners.

• Self-driven, proactive, and resourceful — able to operate in a fast-paced, evolving environment.

• Creativity and a strong sense of platform-native storytelling is a bonus.