• Overall Marketing Strategies & Digital Marketing
• Manage Performance of All Marketing Campaigns
• Health Care Products Management

Roles and Responsibilities: (Hybrid Working)

• Assist the team in the development of the overall marketing strategy
• Plan and monitor the ongoing company presence on social media (Facebook, Line etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to improve brand presence and conversion online
• Provide creative ideas for content marketing and update website
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Collaborate with designers to improve user experience
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Maintain partnerships with media agencies and vendors

Basic Qualifications:

• Proven experience as Marketing & Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools
• Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field