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Performance Marketing Specialist
atPomelo FashionWhat's your role in the team?
- Manage the Google Ads budget and ensure that User Acquisition, Buyer and User retention performance reach the business plan objectives
- Manage Search & Display on Google Ads platform
- Work closely with Regional senior management to ensure constant alignment and consistency between company strategy and budget utilization
- Understand SEA media environment and suggest digital strategy adjustment based on its evolution
- Work with BI team to build multi-channel attribution modelling
- Automate the campaign creation and Optimization process for increased performance and efficiency
- Review and Improve marketing channel tracking & Reporting
- Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it
- Translate complex online marketing data into easily understandable insights for other relevant teams and senior management
- Leverage Online Marketing planning and execution expertise to support other department initiatives
- Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.
Who are we looking for?
- 3-5 years' experience in Google Ads for an e-commerce site, with management skills, ideally in startups from E-commerce, Travel or Food Delivery industries – strong data/finance/consulting backgrounds with the appetite for e-commerce/marketing also considered
- Very strong analytical & critical thinking with data-driven mindset
- Outstanding communication skills in collaborating with diverse, multi-functional teams Organization and project management skills in a dynamic, fast-paced environment
- Hands-on experience with Google Ad full range of products, especially Google Shopping
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
Job type
- Full-time
Company overview
Size:50-100 employees
Industry:Clothing / Textile
Location:Bangkok
Website:www.pomelofashion.com
Founded in:2013
Ranking:2/5
Founded in 2013, Pomelo (www.pomelofashion.com) is a vertically integrated e-commerce brand providing a top notch online shopping experience for fashion and apparel. With operations in Bangkok, Singapore, Indonesia and Seoul, we’re at the forefront of the retail transformation taking place throughou ... Read more
Why join us: Read more about what is it like working at Pomelo: http://www.workventure.com/บล็อก/พาไปดูเบื้องหลัง-pomelo-fashion At Pomelo, no matter what the role is, everyone is someone who: - Is open to new ideas and always strives to learn and improve themselves - Exceptional attention to detail and can ... Read more
Head office: 3886/2 Rama 4 Road, Phrakanong, Bangkok
Benefits
- Employee discount
- Five-day work week
- Free lunch & snacks
- Health Insurance
- Performance bonus
- Life Insurance
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