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Insurance Product Marketing Specialist
atAdvanced Info Service PCL. (AIS)Job Description
- Determines customers' needs and desires by specifying the research needed and target group to obtain market information.
- Assesses market competition by comparing the company's product to competitors' products.
- Define product positioning for the suite and underlying platform capabilities, including clear differentiation, crisp value propositions and requirement that can be understood both internally and externally
- Brings new products to market by analyzing proposed product requirements and product development programs
- Provides information for management by preparing short-term and long-term product sales forecasts, reports and analyses; answering questions and requests.
- Performs other duties as required.
- Develop product campaign and content hitting all stages of the marketing and sales funnel
- Produce product and materials that enable sales teams with the training they need to be successful, and the tools to drive action (pitch decks, customer stories, call scripts, etc.).
- Lead and collaborate closely with insurer and sales teams to ensure value propositions align with customer needs
- Analyze a wide variety of data, market trend, competitors analysis to make data driven recommendations for concepts and lead innovation and product pipeline that directly respond to consumer desires/needs.
- Partner cross functionally and external to gain alignment on product strategic direction
- In-depth knowledge focusing on non- Life insurance and demonstrable experience in product marketing and innovation.
- Bachelor's degree or higher in a related field.
- Good in Thai & English both written & spoken.
- Well understanding on an insurance or banking business. Background in non-life insurance product marketing is highly preferred
- Teamwork spirit with creative mind and willing to learn / can-do attitude.
- Good interpersonal skills, service-minded, drive for excellence, ability to work effectively and ability to prioritizing and planning works to meet the timelines.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
Job type
- Full-time
Company overview
Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with ...
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At ACC, you will have access to clear career paths and continuous training, helping you develop professionally and reach your career goals.
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Benefits
- Dental Insurance
- Life Insurance
- Health Insurance
- Transport Allowance
- Travel Allowance