Responsibilities

• Drive Delivery Sales Growth: Lead end-to-end marketing strategies specifically for the Delivery channel (Grab, Line Man, Foodpanda, ShopeeFood) to boost sales, increase order visibility, and maximize market share for Oishi Restaurant brands.

• Campaign & Promotion Management: Plan, execute, and optimize platform-specific promotions (e.g., Flash Sales, Bundled Sets, Exclusive Menus) aligned with business goals and platform algorithms.

• Data-Driven Analysis: Conduct deep-dive analysis on campaign performance, ROI, consumer dining behaviors, and competitor movements on delivery platforms to refine marketing tactics.

• Menu & Product Development for Delivery: Partner with R&D and Operations to design and launch delivery-friendly menus, packaging, and exclusive combo sets based on store insights and platform data.

• Platform Partnership & Negotiation: Maintain strong relationships with Key Account Managers (KAM) of various delivery platforms to secure prime visibility, co-campaign funding, and joint marketing opportunities.

• Budget & Financial Control: Manage the delivery marketing budget, evaluating food cost analysis, gross margins, and the financial viability of each promotional campaign.

• Content & Creative Direction: Brief and collaborate with designers and agencies to create high-converting Key Visuals, digital banners, and copy optimized for mobile screens and platform interfaces.

• Cross-Functional Collaboration: Coordinate smoothly with Internal Operations, Supply Chain, Finance, and Digital teams to ensure smooth order fulfillment and excellent customer experience at the store level.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Data Analytics, Hospitality Management, or a related field.

• Minimum 2-3 years of experience in Marketing or Brand Management, with a proven track record in Food Delivery Platform Management (Grab, Line Man, etc.) or E-commerce marketing. Experience in restaurant chains or the F&B industry is highly preferred.

• Understanding of delivery platform mechanisms, algorithm optimization, merchant tools, and commercial campaign mechanics.

• Strong analytical thinking with the ability to interpret commercial data, campaign ROI, and consumer insights into actionable strategies.

• Excellent communication, negotiation, and cross-functional coordination skills. Ability to act as a project owner and multi-task under pressure.

• Creative, agile, and highly adaptable to the fast-changing trends of the F&B and delivery ecosystem.