Key Responsibilities

International Marketing Strategy

• Develop and implement international marketing plans and strategies to support sales targets for residential and condominium projects.
• Identify new market opportunities and target customer segments in overseas markets.
• Analyze market trends, customer behavior, competitor activities, and industry developments to enhance marketing effectiveness.
• Collaborate with Sales, Product Development, and Project teams to ensure alignment between marketing initiatives and business objectives.

Agent Marketing Management

• Establish, develop, and maintain relationships with international real estate agents, brokers, and channel partners.
• Design and implement marketing programs to support agent-driven sales activities.
• Provide marketing materials, sales tools, project information, and campaign support to agent networks.
• Coordinate agent training, product briefings, and marketing communications to enhance sales performance.
• Monitor and evaluate agent marketing activities and effectiveness.

Online Marketing Management

• Lead and manage digital marketing initiatives targeting international buyers.
• Oversee corporate websites, project websites, social media platforms, digital advertising, email marketing, and property listing portals.
• Work closely with internal teams and external agencies to develop engaging content and optimize campaign performance.
• Track, analyze, and report campaign performance, lead generation, and conversion metrics.

Offline Marketing Management

• Plan and execute offline marketing campaigns to increase brand awareness and project visibility.
• Manage the development and production of marketing collateral, including brochures, sales kits, presentations, promotional materials, and videos.
• Ensure consistency of brand identity and messaging across all communication channels.

Event and Exhibition Management

• Plan, organize, and manage property exhibitions, roadshows, sales events, seminars, and networking activities both domestically and internationally.
• Coordinate with agents, partners, event organizers, and internal stakeholders to ensure successful event execution.
• Manage event budgets, logistics, timelines, and post-event evaluations.
• Maximize lead generation and sales opportunities through effective event marketing strategies.

Budget and Performance Management

• Develop and manage annual international marketing budgets.
• Monitor marketing expenditures and ensure efficient use of resources.
• Measure and evaluate the effectiveness of marketing campaigns, agent programs, and events.
• Prepare regular performance reports and provide recommendations for continuous improvement.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, International Business, Communications, or related fields.
• Minimum 8–10 years of experience in marketing, with at least 3 years in a managerial role.
• Proven experience in real estate, property development, or related industries.
• Strong experience in international marketing and managing overseas sales channels or agent networks.
• Experience in organizing international exhibitions, roadshows, and marketing events.
• Strong understanding of digital marketing, lead generation, and customer acquisition strategies.
• Excellent command of English, both written and spoken. Additional languages are an advantage.