Key Responsibilities:

• Develop and execute public relations and media relations strategies and action plans aligned with business directions, organizational goals, and branding strategies.

• Build and maintain relationships with local media (e.g., Rayong), national and international media partners, Key Opinion Leaders (KOLs), influencers, and relevant institutions to represent SCGC and enhance public awareness.

• Plan, develop, and execute public relations campaigns and branded content, delivering consistent, proactive, and impactful messages through appropriate channels, including press conferences, press releases, press kits, press tours, newsletters, events, websites, and social media, to drive awareness and engagement in both normal and crisis situations.

• Develop and implement public relations procedures and communication materials, including key messages, talking points, scripts, and Q&As for public communications.

• Manage content production and prepare communication materials for press releases, webinars, press conferences, websites, and social media.

• Analyze and anticipate potential crises, develop scenarios and contingency plans, and establish crisis communication strategies and standardized key messages.

Qualifications:

• Bachelor's degree in Arts, Communication Arts, Journalism and Mass Communication, Public Relations, Marketing, or related fields.

• Minimum 5 years of experience in public relations, with a demonstrated track record in developing and executing public relations and media relations strategies.

• Strong project management skills.

• Excellent interpersonal, communication, and presentation skills.

• Established relationships and networks with media partners.

• Strong ability to collaborate effectively with cross-functional leaders, team members, and external stakeholders.