Job Summary

This role is responsible for managing end-to-end marketing and commercial activities, including brand strategy, product launches, integrated communications, retail store performance, e-commerce management, and visual merchandising.

Responsibilities

• Business & Commercial Management

Own and drive sales and profitability targets for the category

Develop annual and quarterly business plans to achieve revenue and market share objectives

Monitor business performance and identify opportunities to accelerate growth

Analyze market trends, competitor activities, and consumer insights to inform strategic decisions

Coordinate demand forecasting and inventory planning with relevant teams

• Brand Strategy & Marketing Planning

Develop and execute annual marketing strategies aligned with business objectives

Define product positioning, pricing, and promotional strategies

Build product launch calendars and campaign roadmaps

Manage marketing budgets to maximize ROI

• Product Launch Management

Lead end-to-end product launches, including forecasting, communication planning, trade support, and post-launch evaluation

Coordinate with product development, operations, sales, and related parties to ensure successful launches

• Integrated Marketing Communication Management

Lead communication planning and execution across social media, digital advertising, influencers, PR, events, in-store Communication

Ensure all creative assets are aligned with brand identity and campaign objectives

Manage relationships with agencies and external partners.

• Store Management

Oversee performance of company-owned retail stores

Develop in-store promotions and customer engagement initiatives

Monitor KPIs such as traffic, conversion rate, average basket size, and sell-through

Work closely with store teams to improve customer experience and sales productivity.

• E-Commerce Management

Oversee business performance on the brand website and online marketplaces

Plan promotional calendars and optimize product pages, content, and conversion

• Visual Merchandising (VMD)

Develop and implement visual merchandising guidelines and seasonal display concepts

Oversee window displays, tester presentation, POSM, and in-store layouts

Ensure a premium and consistent brand presentation across all stores

• Performance Analysis & Reporting

Prepare regular reports on sales performance, campaign effectiveness, market trends, and customer insights

Present recommendations and action plans to senior management

Qualifications

Bachelor's degree or higher in Marketing, Business Administration, or a related field

Minimum of 5 years of relevant experience for Assistant Marketing Manager and 8 years or more for Marketing Manager in brand management, marketing, or other related commercial roles

Proven experience in fragrance, beauty, cosmetics, fashion, or other premium consumer brands is highly preferred

Demonstrated experience in supervising and managing team members is required

Strong leadership and cross-functional collaboration skills, with the ability to work effectively with internal teams and external partners

Excellent presentation, communication, and project management skills

Excellent command of English, both written and spoken

Entrepreneurial mindset with strong ownership and attention to detail