Google Thailand Co., Ltd.
Product Marketing Manager, Google Play, South East Asia
atGoogle Thailand Co., Ltd.Google will be prioritizing applicants who have valid working rights in Thailand and do not require Google’s sponsorship of a visa.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Bangkok, Thailand; Ho Chi Minh City, Vietnam.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. gaming, growth, product marketing, brand marketing, social, campaign).
Preferred qualifications:
- Experience in partner, or consumer marketing.
- Ability to adapt communication style to non-native speakers.
- Ability to distill large amounts of data into observations and actionable insights.
- Ability to take initiative, leadership roles, and breakthrough thinking and functioning in a dynamic workstream environment.
- Excellent written and verbal communication skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead development of annual strategy and plans for Google Play marketing in South East Asia (SEA), and gain alignment with Regional and Global Marketing teams.
- Manage campaigns and programs across the year, ensure that project management is set up to execute successful campaigns.
- Collaborate with cross-functional teams and external partners (developers and payment partners) to kickstart experiments and scale programs across SEA for business growth.
- Establish an understanding of the user base and its similarities and nuances across different countries, through research and data analytics and provide actionable insights to achieve buyer growth.
- Manage incrementality measurement for the market to ensure that Google is measuring the impact in an accurate and credible manner.
Skills required
- Project Management
- Research
Experience required
- 4 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
- Strategy / Planning
Job type
- Full-time
Company overview
Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two com ...
Why join us: Our engineers use technology to solve some of the world’s biggest challenges. But you don’t have to code to innovate at Google. Googlers across all our teams think big and find creative ways to work better and smarter in all that we do. We’ve always wanted Google to be a place t ...
Benefits
- Five-day work week
- Professional development
