Segment portfolio & acquisition manager : Segment focus : Mass customers with key sub-segment of private payroll, retiree & pre-retire, youth and sSME Position : AVP and below Role & Responsibility : Develop customer sub-segmentation based on demographic, income, behavior & transactional behavior, life stage, value and needs & performances to define sub-segment strategy Understand customer needs and design suitable products & solutions for each segment Develop strategy to acquire new retail customers by identify potential market and growth opportunities i.e. work with marketing team to launch targeted campaigns for specific segments Manage segment portfolio of individual customers by identify upsell and cross-sell opportunities and increase customer lifetime value by offering multiple products to match with customer needs Customer analysis and insight Analyze customer data (value, needs and buying pattern) to identify business opportunity & tend and use insights to refine segmentation strategy Understand customer activities, purchasing behavior and engagement in order to initiate campaign and provide insights & behavior to marketing and product team Initiate and develop customer campaigns Launch campaigns for specific segments and manage campaign P&L Track campaign performance and customer response Manage lead campaign to frontline that serve business direction and objective Design marketing communication direct to customers Market insight Analyze market competitors and trends Identify opportunities for new products and services Improve customer experience Identify service gaps through all channels and suggests improvements to enhance the customer journey and engagement Design personalized banking experience to improve customer satisfaction and loyalty Collaboration with internal team Ensure smooth delivery of services and products by coordination with internal departments. Work closely with frontline, marketing, product, legal & compliance, finance and operation teams Communicate with frontline and support frontline team to achieve sales target Performance monitoring & reporting Track campaign performance, lead usage and sales volume Prepare reports on segment performance i.e. customer growth, AUM growth, retention, product holding and revenue Key skills required Data analysis skills Communication and interpersonal skills Problem solving skills Reporting skills Key KPI and measurements Number of new customer acquisition Customer retention rate AUM growth and new money acquisition Product penetration Cross-sell and upsell rate Customer portfolio improvement Customer satisfaction Segment revenue and P&L