Position : Marketing & Go-to-Market (Mass segment)
Senior Officer - AVP

Job Summary
Support the execution of segmentation-driven marketing and go-to-market initiatives for the mass segment, focusing on campaign rollout, acquisition, customer engagement and activation programs. This role works closely with cross-functional teams to deliver effective on-ground and digital marketing executions aligned with business goals.

Key Responsibility

1. Develop and execute go-to-market plans and marketing campaigns across digital and owned channels
2. Support development and rollout of marketing activation programs to drive customer acquisition and usage
3. Coordinate with cross-functional teams to ensure seamless campaign execution and timely delivery
4. Manage campaign materials, communication flows and customer touchpoints
5. Track and report campaign performance and provide insights for improvement

Qualifications

• Bachelor’s degree in Marketing, Business or related fields
• 3-5 years of experience in marketing, go-to-market, campaign execution or activation
• Hands-on experience in campaign rollout and coordination
• Understanding of digital marketing channels
• Strong understanding of customer segmentation and data-driven marketing
• Proven ability to manage end-to-end campaign execution

• Excellent communication skills and ability to work in a team environment
  

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