Service Designer (Officer 5)

atBank of Ayudhya PCL (Krungsri)

We are seeking a passionate and analytical Service Designer to join our team. This role is ideal for someone who thrives on understanding customer behavior, uncovering insights, and designing experiences that drive business growth. You will play a key role in shaping customer journeys, identifying opportunities, and delivering strategic recommendations through research and design. Experience in CX design, UX research, or service design is highly valued, as these skills help bring customer insights to life through thoughtful and impactful solutions.

Responsibilities:

  • Design end-to-end customer journeys to identify customer needs, pain points, and desired outcomes across channels and touchpoints.
  • Develop service blueprints linking the target experience with processes, people, policies, data, and technology.
  • Translate customer insights and business context into clear, actionable business requirements aligned with the target experience and service model.
  • Structure ambiguous stakeholder needs into clearly defined problems, outcomes, requirements, dependencies, and constraints.
  • Facilitate cross-functional alignment on customer needs, requirements, solution direction, and delivery approach.
  • Validate concepts, requirements, and service solutions to ensure usability, operational readiness, and alignment with customer and business outcomes.
  • Own the customer experience from design through delivery, ensuring implementation decisions and trade-offs remain aligned with the intended experience.

Qualifications

  • 3–5 years of experience in customer experience, service design, or UX research.
  • Strong knowledge of research methodologies (qualitative & quantitative).
  • Hands-on experience with journey mapping, service blueprinting, and usability testing.
  • Excellent facilitation skills for stakeholder workshops and co-creation sessions.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Effective communicator with cross-functional collaboration experience.
  • Background in banking or financial services industry preferred.
  • Familiarity with banking products, services, and customer behaviors is an advantage.


Applicants can read the Personal Data Protection Announcement of the Bank's Human Resources Function by typing the link from the image that stated below.


(https://krungsri.com/b/privacynoticeen)

Remark: The bank needs to and will have a process for verifying personal information related to the criminal history of applicants before they are considered for employment with the bank.


**Only shortlisted candidates will be contacted"


Stay connected with KRUNGRI CAREER at:


FB: Krungsri Career


LINE: Krungsri Career


LinkedIn: Krungsri



Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Art / Design / Creative
  • Strategy / Planning
  • Analyst
Job type
  • Full-time

Company overview

Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Founded in:1945
Ranking:4.5/5

Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits.  Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individua ...

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Why join us:

Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...

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Head office: สำนักงานใหญ่ 1222 ถนนพระรามที่ 3 แขวงบางโพงพาง เขตยานนาวา กรุงเทพฯ 10120
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Benefits

  • Professional development
  • Social Security
  • Annual bonus
  • Corporate Social Responsibility Initiatives
  • Dental Insurance
  • Health Insurance
  • Learning & Development Opportunities
  • Life Insurance
  • Performance bonus
  • Transport Allowance
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