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Brand Manager - Indochina
atJohnson & Johnson (Thailand) LimitedJohnson& Johnson(Thailand)
Job Description:
Develop and implement brand plans
Initiate and execute local
amplification activities aimed at driving growth and increasing share in
local marketWork with local agencies
on brand amplification initiatives in marketCopy/ Campaign:
Involvement in adoption & approval of local copy / campaign material
and production incl. translation and ensuring regulatory approval &
timely deliveryProvide brand education
and relevant detailing material.Develop channel specific
master plans aligned with brand strategy across channels and categories to
secure optimal positioning in storeDevelop and provide
analysis to evaluate campaign performance from consumers, across channels
as well as customers on key initiatives. 2. Share Local Market
Insights and be a counterpart to the local activation teamsResponsible for deployment
of brand amplification of Cluster lead initiatives, driving in country
brand at channel and customer level through NPI presentations, shopper
activation activities, training material and customer tailored promotional
support Align on customer targets
and give input on tracking measures, in line with the Activation Plan and
Master Plans.Ensure relevant product
& shopper training for sales team with support of regulatory team.Review market share
tracking and work with relevant commercial partners to discuss and deliver
relevant actionsInput and support with
local research 3. Stakeholder
Collaboration and Commercial EngagementProvide key insights and
analytics for NPI business cases as requiredInput to budget process
and target setting, creation of POs, tracking and any recommendations for
investment shifts in market. Input to SEA, Local and
regional NPI naming and regulatory strategy as requiredReview local artwork and
sign off in collaboration with SEA Cluster as requiredLocal portfolio management
(agreed SKU-rationalization, phase-in and out)Provide input on request
to Cluster brand reviews, responsible for any local brand related reviewsWork in collaboration with
Cluster lead team and BAM Leaders to seek best practice cases and
opportunity to leverage activation ideas from other markets.Input on local issues and
requirements to brand strategy & brand plans. 4. Ensure high quality
local adoptation for consumer facing marketing material Copy/ Campaign:
Involvement in adoption & approval of local copy / campaign material
and production incl. translation and ensuring regulatory approval &
timely delivery. Digital: Adoption &
approval of local site and production incl. translation and ensuring
regulatory approval, also applicable for other digital or social media
marketing activities. Secure campaigns are in
line with local data privacy regulations PR: Execute and evaluate
PR activity for the brand Sampling/WOM: Execute and
evaluate sampling or WOM activity for the brand
QualificationsUniversity degree in Business administration or
respective studies Experience of at least than 3
commercial cycles of Trade / Brand Marketing, Sales Mgt, KAM Experience from a multi-national or regional
company, preferably in FMCG or OTC Knowledge of local trade structures and key
deliverables for a successful trade partner Strong focus on commercial brand performance and
financials Proven self-starter with strong initiative,
enthusiasm for business, as well as being result-oriented.
Primary LocationThailand-Bangkok-Bangkok-OrganizationJohnson & Johnson Consumer (Thailand) Ltd (7337)Job FunctionMarketingRequisition ID2005804057W
Salary
- Negotiable
Job type
- Full-time
Company overview
At Johnson & Johnson, our mission is "Caring for the world, one person at a time." This drives our commitment to advancing healthcare through: Pioneering Research: We embrace cutting-edge science to develop life-changing solutions.
Innovative Prod ...