Key Responsibilities

End-to-End Customer Communication Management

• Plan and oversee customer communications to ensure alignment with campaign objectives.

• Develop communication content for online channels such as Facebook, LINE, and TikTok, tailored to the monthly context, product unique selling points, and corporate brand image.

• Monitor communication performance (engagement outcomes) and apply insights to improve effectiveness and increase customer reach in future campaigns.

Campaign Planning & Execution

• Design and prepare Campaign Memos for approval, including clear and easy-to-understand reward qualification criteria.

• Manage the dissemination of campaign information - such as competition rules, leads, and eligible customer lists - to the sales team.

• Compile and publish final eligible customer lists through online channels such as SE Life's Facebook page.

Internal Department Management

• Define and communicate campaign communication requirements to relevant departments, such as Sales Channels, CVM, Finance, and Product teams.

• Manage timelines for each activity to meet objectives, while providing progress updates and highlighting key issues requiring resolution.

Customer Experience Support & Insight Development

• Analyze customer complaints, feedback, and actual usage data to refine campaigns for greater relevance and impact.

• Take a proactive role in proposing new approaches to enhance perceived value for customers.