Campaign Strategy & Planning

Own assigned campaigns end-to-end, from planning and execution to reporting.

Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.

Develop the campaign's strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution

Own creative direction, including campaign tone, key visuals, copy direction, and content quality.

Plan campaign channels across owned, paid, and earned media.

Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.

Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management

Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.

Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.

People Management

Manage 1–2 campaign supporters by delegating tasks, providing guidance, and supporting their development.

Deliverables

Deliver campaign plans, content plans, and post-mortem reports.

Share campaign learnings and insights to support future campaign playbooks and team improvement.

Requirements

Experience in marketing campaign planning, brand marketing or content marketing.

Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams.

Understanding of social media platforms, content formats, and audience engagement.

Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.

Campaign Strategy:

Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.

Project Management

: Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.

Creative Direction

: Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have

Experience working with KOLs, influencers, creators, or community teams.

Experience managing paid media or working with media agencies.

Experience leading small teams, interns, or campaign supporters.

Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.

Strong passion in gaming industry

Active

RoV

players playing RoV at least 3 days on a weekly basis

If not an active RoV player, used to be very active RoV players, having records of playing >30 games for 2 consecutive months and used to be

Conqueror rank

before.

AI Adoption

Actively follow AI news and have track records for building tools from AI to solve real problems at work place.

Understanding concepts of Open Claw and agent connectors.