Job overview
We are looking for a Marketing Manager who can deliver in a Thai white-collar team. FMCG brand, retail chain, or growing D2C company that needs one person to set marketing direction and manage a small team of executives. Owns the marketing plan, budget, and team across channels. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.
Job responsibilities for Marketing Manager
As a Marketing Manager, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.
- Set the annual marketing plan and allocate budget across channels
- Lead and mentor a team of marketing executives and specialists
- Oversee campaign performance across digital, retail, and offline channels
- Coordinate with sales on promotions, launches, and pricing
- Report marketing ROI and market trends to senior management
Marketing Manager salaries in Thailand
- Typical posted band: ฿45,000-90,000
- WorkVenture salary data for Marketing Manager averages about ฿62,911/month.
- Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.
Marketing Manager job qualifications
Basic qualifications to consider for a Marketing Manager in Thailand include:
- 5+ years marketing experience with at least 1-2 in a lead role
- Track record managing a marketing budget and reporting ROI
- Strong grasp of both digital and traditional marketing channels
- Good stakeholder management with sales and senior management
Marketing Manager skills required
Beyond formal qualifications, strong Marketing Manager hires usually bring a mix of tools and working style:
- Experience launching a new product or entering a new market
- Agency-side background before moving client-side
Candidates also care about how you frame the role:
- State the actual budget size this person will control, it is the single biggest filter for serious applicants
- Clarify if the role is brand-building focused or performance/sales focused, the skill sets don't always overlap
What to expect as a Marketing Manager
What the role often feels like in practice (use this to set expectations in interviews):
- Set the annual marketing plan and allocate budget across channels
- Lead and mentor a team of marketing executives and specialists
- Oversee campaign performance across digital, retail, and offline channels
- Coordinate with sales on promotions, launches, and pricing
Job description template
Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.
Marketing Manager
About us: FMCG brand, retail chain, or growing D2C company that needs one person to set marketing direction and manage a small team of executives.
Responsibilities:
- Set the annual marketing plan and allocate budget across channels
- Lead and mentor a team of marketing executives and specialists
- Oversee campaign performance across digital, retail, and offline channels
- Coordinate with sales on promotions, launches, and pricing
- Report marketing ROI and market trends to senior management
Requirements:
- 5+ years marketing experience with at least 1-2 in a lead role
- Track record managing a marketing budget and reporting ROI
- Strong grasp of both digital and traditional marketing channels
- Good stakeholder management with sales and senior management
Nice to have:
- Experience launching a new product or entering a new market
- Agency-side background before moving client-side
Compensation: ฿45,000-90,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]
Job title: Marketing Manager About us: FMCG brand, retail chain, or growing D2C company that needs one person to set marketing direction and manage a small team of executives. Responsibilities: - Set the annual marketing plan and allocate budget across channels - Lead and mentor a team of marketing executives and specialists - Oversee campaign performance across digital, retail, and offline channels - Coordinate with sales on promotions, launches, and pricing - Report marketing ROI and market trends to senior management Requirements: - 5+ years marketing experience with at least 1-2 in a lead role - Track record managing a marketing budget and reporting ROI - Strong grasp of both digital and traditional marketing channels - Good stakeholder management with sales and senior management Nice to have: - Experience launching a new product or entering a new market - Agency-side background before moving client-side Compensation: ฿45,000-90,000 Benefits: Social security, group health (as applicable), annual leave per company policy Location: Bangkok office / hybrid (edit to match) How to apply: Apply via this job post or email your CV to [email protected]
Tips for writing this job ad
- State the actual budget size this person will control, it is the single biggest filter for serious applicants
- Clarify if the role is brand-building focused or performance/sales focused, the skill sets don't always overlap
Weak ad: Vague title. Competitive salary. Hardworking.
Strong ad: Marketing Manager. ฿45,000-90,000. FMCG brand, retail chain, or growing D2C company that needs one person to set marketing direction and manage a small team of executives.
FAQ
Marketing Manager vs Brand Manager, which one do we actually need?
A marketing manager runs the full mix across channels and usually owns budget and a team. A brand manager goes deep on one brand or product line: positioning, packaging, brand health, often without direct team management. If you have multiple brands or product lines, you likely want a brand manager per line and a marketing manager above them.
What should we screen candidates for beyond their resume?
Ask for one campaign they ran that did not hit target, and how they adjusted. Anyone can list wins, but how someone reacts to underperformance shows you how they will actually manage your budget under pressure.
How do we write a job ad that filters out weak applicants?
Name the actual channels this person will own (Facebook, TikTok, in-store, trade marketing) instead of writing "manage marketing activities". People without real cross-channel experience tend to apply to vague ads and drop out once they see the actual scope.
Should this role manage the marketing budget directly?
In most companies yes, that is what separates a manager from an executive. If you plan to keep budget control at the owner or CEO level, say so upfront, since it changes how senior a candidate you should expect to attract.
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