Marketing Manager - General Job Description and duties.

Overview:
A Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an organization in order to attract potential customers and retain existing ones. They are responsible for overseeing the organization’s marketing campaigns both internally and externally and for ensuring that all marketing activities are in line with the organization’s objectives.

Common Responsibilities:
Developing strategies and plans:
Developing strategies and plans to increase brand awareness and to promote products and services.
Managing campaigns:
Managing campaigns both internally and externally to ensure that all marketing activities are in line with the organization’s objectives.
Analyzing data:
Analyzing data to identify trends and opportunities for improvement.
Budgeting:
Managing the marketing budget and ensuring that all activities are within budget.
Researching:
Researching and analyzing market trends, competitor activities, and customer needs.
Networking:
Networking with industry professionals to stay up-to-date on industry trends and developments.
Reporting:
Preparing and presenting reports on marketing activities and results.