Brand Manager

Job overview

We are looking for a Brand Manager who can deliver in a Thai white-collar team. FMCG company or multi-brand portfolio business that needs a dedicated owner for one brand's consistency and growth, separate from overall marketing operations. Owns positioning, packaging, and brand health for one brand or product line. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.

Job responsibilities for Brand Manager

As a Brand Manager, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.

• Define brand positioning, messaging, and visual identity guidelines
• Plan and execute the brand's annual campaign calendar
• Manage packaging updates and product line extensions with R&D and sales
• Track brand health metrics (awareness, preference, market share)
• Brief and manage creative agencies for campaign assets

Brand Manager salaries in Thailand

• Typical posted band: ฿48,000-110,000
• WorkVenture salary data for Brand Manager averages about ฿71,284/month.
• Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.

Open WorkVenture salary report · Salary estimator

Brand Manager job qualifications

Basic qualifications to consider for a Brand Manager in Thailand include:

• 3-5 years brand or product marketing experience
• Experience briefing and reviewing creative agency work
• Comfortable reading market research and sales data to guide decisions
• Strong sense of visual and verbal brand consistency

Brand Manager skills required

Beyond formal qualifications, strong Brand Manager hires usually bring a mix of tools and working style:

• Experience with a portfolio of multiple SKUs or sub-brands
• FMCG or consumer goods background

Candidates also care about how you frame the role:

• Name the actual brand or product line so candidates can research it before applying
• Say whether the role has agency budget authority or needs manager sign-off, this affects how the role feels day to day

What to expect as a Brand Manager

What the role often feels like in practice (use this to set expectations in interviews):

• Define brand positioning, messaging, and visual identity guidelines
• Plan and execute the brand's annual campaign calendar
• Manage packaging updates and product line extensions with R&D and sales
• Track brand health metrics (awareness, preference, market share)

Job description template

Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.

Job title: Brand Manager
About us: FMCG company or multi-brand portfolio business that needs a dedicated owner for one brand's consistency and growth, separate from overall marketing operations.
Responsibilities:
- Define brand positioning, messaging, and visual identity guidelines
- Plan and execute the brand's annual campaign calendar
- Manage packaging updates and product line extensions with R&D and sales
- Track brand health metrics (awareness, preference, market share)
- Brief and manage creative agencies for campaign assets
Requirements:
- 3-5 years brand or product marketing experience
- Experience briefing and reviewing creative agency work
- Comfortable reading market research and sales data to guide decisions
- Strong sense of visual and verbal brand consistency
Nice to have:
- Experience with a portfolio of multiple SKUs or sub-brands
- FMCG or consumer goods background
Compensation: ฿48,000-110,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]

Tips for writing this job ad

• Name the actual brand or product line so candidates can research it before applying
• Say whether the role has agency budget authority or needs manager sign-off, this affects how the role feels day to day

Weak ad: Vague title. Competitive salary. Hardworking.

Strong ad: Brand Manager. ฿48,000-110,000. FMCG company or multi-brand portfolio business that needs a dedicated owner for one brand's consistency and growth, separate from overall marketing operations.