Job overview
We are looking for a Key Account Executive who can deliver in a Thai white-collar team. FMCG, distribution, or B2B company with a small number of large, named accounts (major retailers, chains, or enterprise clients) that need a dedicated owner. Manage a defined set of major accounts and hit revenue targets on them. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.
Job responsibilities for Key Account Executive
As a Key Account Executive, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.
- Own a defined portfolio of named key accounts and their revenue targets
- Negotiate annual trading terms, listing fees, or contract renewals
- Run regular business reviews with buyers or procurement teams
- Coordinate promotions, shelf space, or delivery schedules with each account
- Track account-level sales performance and forecast against targets
Key Account Executive salaries in Thailand
- Typical posted band: ฿25,000-50,000 base + incentives
- WorkVenture salary data for Key Account Executive averages about ฿36,465/month.
- Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.
Key Account Executive job qualifications
Basic qualifications to consider for a Key Account Executive in Thailand include:
- 3+ years B2B or trade sales experience, ideally with major retail or chain accounts
- Confident negotiating terms and pricing with procurement or category managers
- Comfortable owning a revenue number tied to a small number of named accounts
- Strong Excel for margin and volume analysis
Key Account Executive skills required
Beyond formal qualifications, strong Key Account Executive hires usually bring a mix of tools and working style:
- Experience in modern trade or organized retail specifically
- Category management knowledge
Candidates also care about how you frame the role:
- Name the actual accounts or account type this person will inherit, key account candidates want to know the scale before applying
- Clarify whether this is a hunting role (winning new key accounts) or a farming role (growing accounts already won), the two attract different profiles
What to expect as a Key Account Executive
What the role often feels like in practice (use this to set expectations in interviews):
- Own a defined portfolio of named key accounts and their revenue targets
- Negotiate annual trading terms, listing fees, or contract renewals
- Run regular business reviews with buyers or procurement teams
- Coordinate promotions, shelf space, or delivery schedules with each account
Job description template
Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.
Key Account Executive
About us: FMCG, distribution, or B2B company with a small number of large, named accounts (major retailers, chains, or enterprise clients) that need a dedicated owner.
Responsibilities:
- Own a defined portfolio of named key accounts and their revenue targets
- Negotiate annual trading terms, listing fees, or contract renewals
- Run regular business reviews with buyers or procurement teams
- Coordinate promotions, shelf space, or delivery schedules with each account
- Track account-level sales performance and forecast against targets
Requirements:
- 3+ years B2B or trade sales experience, ideally with major retail or chain accounts
- Confident negotiating terms and pricing with procurement or category managers
- Comfortable owning a revenue number tied to a small number of named accounts
- Strong Excel for margin and volume analysis
Nice to have:
- Experience in modern trade or organized retail specifically
- Category management knowledge
Compensation: ฿25,000-50,000 base + incentives
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]
Job title: Key Account Executive About us: FMCG, distribution, or B2B company with a small number of large, named accounts (major retailers, chains, or enterprise clients) that need a dedicated owner. Responsibilities: - Own a defined portfolio of named key accounts and their revenue targets - Negotiate annual trading terms, listing fees, or contract renewals - Run regular business reviews with buyers or procurement teams - Coordinate promotions, shelf space, or delivery schedules with each account - Track account-level sales performance and forecast against targets Requirements: - 3+ years B2B or trade sales experience, ideally with major retail or chain accounts - Confident negotiating terms and pricing with procurement or category managers - Comfortable owning a revenue number tied to a small number of named accounts - Strong Excel for margin and volume analysis Nice to have: - Experience in modern trade or organized retail specifically - Category management knowledge Compensation: ฿25,000-50,000 base + incentives Benefits: Social security, group health (as applicable), annual leave per company policy Location: Bangkok office / hybrid (edit to match) How to apply: Apply via this job post or email your CV to [email protected]
Tips for writing this job ad
- Name the actual accounts or account type this person will inherit, key account candidates want to know the scale before applying
- Clarify whether this is a hunting role (winning new key accounts) or a farming role (growing accounts already won), the two attract different profiles
Weak ad: Vague title. Competitive salary. Hardworking.
Strong ad: Key Account Executive. ฿25,000-50,000 base + incentives. FMCG, distribution, or B2B company with a small number of large, named accounts (major retailers, chains, or enterprise clients) that need a dedicated owner.
FAQ
Key Account Executive vs Account Manager (B2B), what is the difference?
Account Manager is broader post-sale relationship management across a wider client base. Key Account Executive is narrower and more commercial: a fixed, named list of major accounts, each with its own revenue target, trading terms, and renewal negotiation.
What should we probe for in the interview?
Ask them to describe a real trading-terms negotiation that did not go their way at first, and how they recovered the relationship afterward. Key account work is long-term, so recovery skill matters more than one good pitch.
How specific should the job ad be about account size?
Give at least a range, whether it is annual revenue per account or number of stores/branches. Candidates who have handled seven-figure accounts will not apply to an ad that sounds like it means small local shops, and vice versa.
Does this role need to travel to different branches or regions?
Usually yes if the key accounts have multiple branches or provincial locations, so state expected travel frequency and whether a company car or allowance is provided rather than leaving it as a surprise after hire.
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