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Experience:

3 years required

Skills:

Data Analysis, Video Editing, Social media, Recruitment, Energetic, Branding, YouTube, Thai

Job type:

Full-time

• Creative & Content Development.
• Develop creative video content ideas for key platforms, including TikTok, YouTube, Facebook, and Instagram.
• Create concepts, hooks, angles, and storytelling approaches that resonate with target audiences, especially high school students and parents.
• Design content narratives that capture attention within the first 3 seconds and make educational topics easy to understand, fun, and engaging.
• Brainstorm content ideas, marketing campaigns, and promotional concepts with the Marketing, Content, and Graphic teams.
• Analyze social media trends and audience behavior, then apply relevant insights to the brand's content.
• Develop content ideas that support brand awareness, engagement, and conversion goals.
• Video Production.
• Plan video production from script, shot list, mood and tone, and visual direction to the overall presentation format.
• Oversee video shoots to ensure quality, brand consistency, and alignment with the objective of each content piece.
• Coordinate with relevant teams, including Marketing, Content, Graphic, Editor, and Talent, to ensure smooth execution.
• Ensure that each video is suitable for its intended platform in terms of storytelling rhythm, length, format, and viewer experience.
• Edit both short-form and long-form videos to a publish-ready standard.
• Support, manage, or operate live streaming projects, from preparation to quality control during live sessions.
• Campaign & Performance.
• Collaborate on video strategy campaigns to ensure alignment with marketing goals.
• Analyze video performance metrics such as reach, views, retention, engagement, CTR, and conversion.
• Use insights and data from content performance to improve ideas, storytelling formats, and production approaches.
• Experiment with new content formats, hooks, styles, and platform approaches to continuously improve video effectiveness.
• Summarize key learnings from high-performing and underperforming content to improve future work.
• Work with both creativity and results in mind, ensuring that videos are not only visually engaging but also contribute to real business outcomes.
• Bachelor's degree in Communication Arts, Journalism, Film, Digital Media, Marketing, or other related fields.
• Fresh graduates are welcome, especially candidates with a portfolio or video work that demonstrates creativity and platform understanding.
• Strong interest in video content, storytelling, marketing, and audience behavior on social media.
• Good understanding of content formats and user behavior across platforms such as TikTok, YouTube, Facebook, and Instagram.
• Basic skills in filming, editing, or video production, with the ability to use video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or other relevant tools.
• Passionate about social media trends and able to apply trends to brand content thoughtfully, not just by following what is popular.
• Open to feedback, willing to experiment with new ideas, and able to improve work based on insights and content performance.
• Able to collaborate well with Marketing, Content, Graphic, and other internal or external teams.
• Responsible, organized, and able to manage timelines from idea development to final production.
• Experience in short-form video, YouTube content, live streaming, campaign video, or performance-driven content will be an advantage.
• Understanding of high school students, the TCAS system, education, or student guidance will be an advantage.
• Technical Requirements.
• Candidates should be able to use the following tools or at least one tool in each category.
• Video Editing Tools: Adobe Premiere Pro, CapCut.
• Graphic / Design Tools: Adobe After Effects, Adobe Illustrator, Canva.
• Live Streaming Tools: OBS Studio, StreamYard, TikTok Live Studio.
• Social Media & Analytics Tools: TikTok Analytics, YouTube Studio, Meta Business Suite.
• The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment.
• Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors.
• By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.