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็Head of Data Analytics
atOsotspa PCL- Experience in Data Analytics or Market Research
- FMCG / consumer market insight/ data science
- Conduct consumer data collection through digital
Job Purpose:
Lead new way/ methodology of gaining insights, and drive one on one relationship with consumer and customer via data driven marketing to power growth
Main responsibilities:
- Identify data strategy, business opportunity and threat from data analysis and advise business partners on how to present data and tell a story with data and insights
- Lead new way/ methodology of gaining insight and consumer understanding by conducting business analytic and gaining insight via online tracking / digital tool / social media listening / 1st party data and presenting recommendations to business partners to drive insights into actions. (GA4, Work with Data Scientist to do Market segmentation, customer segmentation)
- Work with Marketing and Media to leverage data for personalize marketing communication
- Drive the set-up of data analytics infrastructure to ensure data accuracy and data readiness by collecting new data and preparing existing data sources. Ensure PDPA data governance and control. (Co-lead with Digital Technology i.e. Ecommerce data, CMI survey data / Legal on PDPA)
- Leverage own data by conducting short / quick survey to drive always on consumer connect
- Supervise social listening report and work with CMI and cross functions to drive data-driven marketing agenda & business partnering
Qualifications
- Bachelor's Degree in business/marketing/ marketing research/data science/ communication related fields
- At least 5 years' experience in Data Analytics or Market Research or CRM. With proven successful use cases of managing 1st party data of consumers or conducting quantitative research where data drove business impact (Customer segmentation, personalize marketing communication)
- Strong analytical skills with understanding of data strategy, business, and marketing process.
- Take ownership and lead conducting consumer data collection through digital tools or social media, analyze data, present recommendation, and drive insights into actions. Demonstrate leadership, communication, and collaboration skills with the ability to partner and work with cross functional team to drive data-driven marketing agenda.
- Project management in co-leading the setting up of consumer data platform for marketing to ensure data accuracy, data analytics tools and visualization is in place to drive faster insights into action.
- Fluent in English (writing) and Thai (speaking and writing)
Experience required
- 5 years
Career level
- Middle Level
Salary
- Negotiable
Job function
- Marketing / Advertising
Job type
- Full-time
Company overview
Osotspa is a leading Thai consumer goods company that aims to cater to the lifestyle needs of consumers and is widely recognized in the ASEAN region. With over a century of success, Osotspa continues to research, develop, and create products that meet the needs of the Thai people, with a mission to ... Read more
Why join us: ปัจจุบัน โอสถสภามีอายุมากกว่า 123 ปี เรายังคงมุ่งมั่นพัฒนาผลิตภัณฑ์ที่มีคุณภาพต่อไปอย่างไม่หยุดยั้ง ภาใต้ปรัชญาข้อปฏิบัติที่ยึดมั่น "เห็นแก่ประโยชน์ของผู้อื่นมากกว่าตนเอง คิดถึงน้ำใจของคนอื่นมากกว่าเงินตรา มีความสัตย์ซื่อในการประกอบอาชีพ รักษาไว้ซึ่งจรรยาบรรณของธุรกิจ"
Benefits
- Provident fund
- Employee discount
- Learning & Development Opportunities