Major Responsibilities

1. Demand Sensing & Forecast Management
-Develop daily, weekly, and monthly demand forecasts by SKU and channel.
- Monitor sales performance and forecast deviations.
- Analyze demand drivers and improve forecast assumptions.
- Maintain rolling forecasts and demand planning models.
- Measure and improve Forecast Accuracy and Forecast Bias.

2. Viral Trend & Market Intelligence Monitoring
- Monitor viral trends across TikTok Shop, Shopee, Lazada, Facebook, and other channels.
- Track consumer sentiment, search trends, and social signals.
- Identify demand risks and opportunities before sales spikes occur.
- Provide early warning alerts for potential demand surges or declines.
- Support commercial teams with market intelligence insights.

3. Affiliate & Commercial Analytics
- Track affiliate and influencer performance by campaign.
- Analyze sales contribution and ROI of key affiliates.
- Estimate demand impact from planned affiliate activations.
- Evaluate effectiveness of affiliate and social commerce programs.
- Recommend forecast adjustments based on affiliate activities.

4. Promotion & Campaign Forecasting
- Develop uplift assumptions for campaigns and promotions.
- Forecast demand for mega campaigns, flash sales, and TikTok Live events.
- Evaluate campaign forecast accuracy and lessons learned.
- Work closely with Marketing and Commercial teams on demand planning.
- Ensure demand readiness for key business events.

5. New Product Launch Forecasting
- Develop launch forecasts using market benchmarks and historical analogs.
- Incorporate distribution, pricing, media investment, and affiliate plans.
- Track post-launch performance and refine assumptions.
- Monitor product adoption and repeat purchase trends.
- Support successful product launches with data-driven insights.

6. Demand Risk & Opportunity Management
- Identify forecast risks, stock-out risks, and upside opportunities.
- Recommend mitigation actions to Supply Chain and Commercial teams.
- Quantify business impact from forecast changes.
- Balance growth opportunities with supply capabilities.
- Escalate critical demand changes in a timely manner.

7. Demand Review & S&OP Support
- Lead weekly demand review meetings.
- Present demand trends, forecast performance, and key assumptions.
- Provide recommendations for inventory and supply planning.
- Support monthly S&OP process.
- Drive action closure and forecast governance.

Qualifications

• Bachelor's Degree 0r Master's Degree (MBA or Analytics) is an advantage
  Major Supply Chain Management, Logistics, Business Administration, Economics, Statistics, Industrial Engineering, Marketing Analytics, or related field

• 3-5 years of experience in Demand Planning, Demand Sensing, Sales Forecasting, Commercial Analytics, Business Analytics, or S&OP
• Experience in FMCG, Personal Care, Health & Beauty, Consumer Goods, Retail, E-commerce, or Omnichannel businesses
• Proven experience managing promotional forecast planning and demand forecasting
• Experience supporting TikTok Shop, Shopee, Lazada, Website, Modern Trade, and Distributor channels
• Exposure to affiliate marketing and influencer-driven demand patterns
• Experience in New Product Launch forecasting
• Experience participating in S&OP processes

• Experience working in a high-growth or startup environment Preferred Knowledge
  - TikTok Shop ecosystem
  - Affiliate marketing models
  - Viral trend detection tools
  - Social listening platforms
  - Consumer behavior analytics