Responsibilities:

1) Use social media listening tools to monitor and analyze brand mentions, consumer sentiment

2) Conduct research studies using social media data to understand consumer behavior, competitor activities, and emerging trends.

3) Develop dashboards and reports to visualize social media insights & 1st party data

4) Leveraging 1st party data through personalize marketing communication/quick surveys

5) Perform other related duties as assigned

Qualifications:

1) Minimum Education bachelor’s in business/marketing/ marketing research/data science/ communication related fields

2) 3-5 years in social media analytics, market research, or consumer insights

3) Hands-on experience with social media listening tools (e.g., Wisesight, Zanroo, Brandwatch, Talkwalker, Sprinklr, Meltwater)

4) Experience in consumer market insights or research is a plus.

5) Strong analytical and problem-solving skills.

6) Good communication skills (in Thai and English.)
7) Proficiency in a Social Media Listening tool
8) Proficiency in Excel
9) Experience with data visualization tools (Power BI, Tableau, Google Data Studio)
10) Knowledge of CRM loyalty programs, or customer data platforms (CDP)
11) Proficiency in Google Analytics, and basic SQL knowledge, Python, R is a plus.
12) Experience with data privacy (PDPA, GDPR) compliance is a plus.
13) Knowledge of FMCG, digital marketing, e-commerce is a plus