• Create and implement targeted marketing campaigns, utilizing online and offline channels, to drive sales and enhance brand awareness for ASP/ATW.
• Enhancing franchisee performance to achieve key performance indicators (KPIs) and business targets.
• Analyzing sales and financial data to identify trends, opportunities, and areas for improvement.
• Developing and implementing strategies to improve franchisee profitability.
• Providing support and guidance to franchisees on various business matters, such as marketing, operations, and human resources.
• Conducting regular audits of franchisee operations to ensure compliance with company policies and procedures.
• Prepare reports, presentations, and communication materials to support franchise business. Keep up to date with industry trends and regulations related to franchising, sharing insights and recommendations with the team. Source of fund management & support
• Develop and manage budgets for various retail projects, including marketing campaigns, IT developments, and operational initiatives, ensuring efficient allocation of resources
• Continuously monitor actual spending against approved budgets, providing detailed variance analysis and actionable recommendations for cost control and optimization.
• Work closely with finance, accounting, and project management teams to track financial performance and ensure the accuracy and integrity of financial reports.
• Provide insights on budget efficiency, identifying potential savings opportunities and areas for better financial allocation to drive business growth and profitability

Qualification:

• Bachelor or Master's degree in Marketing or in a related field
• At least 3-5 years experience in Marketing and Analyze Skill
• Computer literacy in MS Office (Word, Excel, PowerPoint).
• Accountability, team player, enthusiasm and work well under pressure.