About ABACUS digital

ABACUS digital is a fintech company under SCBX. We use technology and data to make lending more inclusive, so more Thais can get fair and convenient access to credit through our digital lending products, including MoneyThunder.

As a Performance Marketing Analyst intern, you'll learn how a fintech app grows its users with data. You'll work on real campaigns and own a hands-on project, with mentors supporting you throughout.

What You Will Do

• Help monitor and report on paid media campaigns across ad platforms such as Meta, Google, and TikTok.

• Track key metrics such as cost per install, cost per acquisition, and conversion rates, and help spot trends and issues.

• Help set up and analyze A/B tests on ads, audiences, and landing pages.

• Pull and analyze data using Excel, SQL, and BigQuery, and turn the results into clear insights for the team.

• Help build and update performance dashboards in Looker Studio or Power BI.

• Work with the creative team to prepare ad variations for testing.

• Learn how marketing works with data science and engineering teams to automate and scale campaigns.

• Deliver an internship project, such as a campaign analysis, a dashboard, or an experiment, and present it to the team at the end of your internship.

Who We Are Looking For

• Currently pursuing a Bachelor's or Master's degree in Marketing, Economics, Statistics, Math, Computer Science, Engineering, or a related field.

• Good Excel skills, such as formulas, pivot tables, and charts.

• Basic SQL, or a strong interest in learning it.

• Strong interest in digital marketing, data analysis, and fintech.

• Analytical thinking and close attention to detail.

• Able to explain numbers clearly in simple language.

• Good communication in Thai and English.

• Organized, curious, and comfortable working with different teams.

Nice to Have

• Experience with Looker Studio, Power BI, or Tableau.

• Basic Python or R for data analysis.

• Basic understanding of A/B testing or statistics.

• Familiarity with ad platforms such as Meta Ads Manager or Google Ads, from coursework, certificates, or personal projects.

• Knowledge of mobile app marketing or analytics tools such as Google Analytics, AppsFlyer, or Firebase.

What You'll Gain

• Hands-on experience with real paid media campaigns for a fintech app.

• Practical skills in SQL, BigQuery, dashboards, and experiment analysis.

• Mentorship from performance marketers and data professionals.

• A real project you can add to your portfolio.

• A culture built on our values: Think Bold, Make Impact, Build Trust.