Mindshare Thailand
Director, Strategic Planning
atMindshare ThailandOpenMind:
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
The Ideal Candidate
You are an emerging strategist looking to advance your career among a team dedicated to creating innovative media experiences that transform brand interactions. As an individual, you are:
- Curious: About people, what drives them, and what connects them. About channels, both new and established, always questioning how we can break traditional molds.
- Creative: Always seeking fresh and exciting ways to bring brands to audiences. Looking for that extra ‘spark’ in the plan that stands out.
- Challenging: Willing to push yourself and others to explore new, better, or uncharted ways to solve business challenges.
- Collaborative: Eager and able to work with diverse skills, personalities, and perspectives. Bringing people together to create, deliver strategies, and hold ourselves accountable.
You are a confident communicator, capable of advising and working with senior clients, partners, and agency stakeholders.
You have a proactive, excellence-driven approach to exceeding client expectations and continuously seek opportunities to drive the business forward from both agency and client perspectives.
Essential Skills + Experience:
- Experience in data and insights-driven media & communication strategy, preferably in an agency setting; at least 4-6 years of experience in strategic planning/account management/media planning
- Understanding of how brand-building and performance-focused media strategies connect and impact business outcomes.
- Strong communication and interpersonal skills, with some experience in designing and delivering presentations to senior clients.
- Experience collaborating with clients to distill business challenges into clear, concise media strategic briefs.
- Ability to contribute to the creation of integrated strategies across multifunctional teams (internal/external).
- Effective storytelling skills, with the ability to make clear, actionable recommendations on complex business problems.
- Ability to work with and inspire teams across different cultures, markets, and capabilities.
- Familiarity with syndicated research tools, consumer research methodologies, and techniques (e.g., GWI, Euromonitor, eMarketer, WARC).
Responsibilities:
- Work with Category leads and Strategy Lead in the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership.
- Support the design and delivery of media strategies across the market.
- Build a Trusted Advisor relationships with key Nestlé clients through strategic recommendations and proactive thinking.
- Develop strong relationships and drive collaboration with creative agency teams to integrate media and messaging, creating award-worthy campaigns.
- Work with stakeholders to shape briefs and establish clear, accountable KPIs and success metrics for our work.
- Provide thought leadership and inspiration for clients, identifying new opportunities to engage core and new growth audiences, and showcase new media/platform offerings.
- Participate in sessions to build relationships, share best practices across the network, and foster collaboration, such as media days, regional conferences, weekly calls, and global sharing sessions.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
Experience required
- 4 years
Salary
- Negotiable
Job function
- Senior Management
- Strategy / Planning
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Marketing / PR
Location:Bangkok
Website:minteraction.com
Founded in:1997
Ranking:4.5/5
Interaction is Thailand's largest digital agency in terms of revenue. Our organization of more than 200+ people provides digital advertising and communications solutions to most of the leading brands in Thailand. Located in Ploenchit Center, our team works closely with the global reputable me ...
Why join us: At Mindshare Thailand, we offer a dynamic and collaborative work environment. Our open and agile workspace in downtown Bangkok inspires creativity and teamwork. We're committed to your growth, providing opportunities to learn and develop your skills. We value diversity and inclusion, fostering a cul ... Read more
Head office: 22nd floor, 2 Ploenchit Center, SUKHUMVIT ROAD KLONGTOEY BANGKOK 10110 THAILAND
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