Job Purpose

Translate business objectives and customer insights into effective marketing strategies and communication plans that drive brand growth, customer engagement, and business performance. This role combines strategic thinking, market understanding, and communication excellence to develop integrated campaigns across online and offline channels.

Key Responsibilities

Marketing Strategy

• Understand business goals, market dynamics, and customer needs to identify growth opportunities.

• Analyze customer, market, and competitor insights to support strategic decision-making.

• Develop marketing strategies and integrated communication plans aligned with business objectives.

• Monitor campaign performance and recommend improvements based on data and insights.

Marketing Communication

• Plan and execute integrated marketing communication campaigns across online and offline channels.

• Develop key messages, content direction, and communication frameworks that resonate with target audiences.

• Coordinate with internal teams, agencies, and external partners to ensure effective campaign delivery.

• Ensure consistency of brand messaging and communication across all touchpoints.

Cross-functional Collaboration

• Work closely with all cross functional team to understand needs and align marketing efforts.

• Work hand in hand with marketing operation in order to ensure that the strategy will be turned into excellent executions.

• Contribute ideas and innovative approaches while maintaining practical business feasibility.

Qualifications

• 4–8 years of experience in marketing strategy, brand management, marketing communication, or related areas.

• Strong understanding of consumer behavior, market research, and customer insights.

• Experience developing integrated communication plans across digital and traditional channels, aligned with the business strategies.

• Think outside the box, creative yet with practical efforts.

• Strong analytical, strategic thinking, and problem-solving skills.

• Self-disciplined, proactive, and results-oriented with a passion for business growth.

• Excellent project management and stakeholder management skills.

• Strong interpersonal and communication skills with the ability to work effectively across teams.

• Experience in the apartment and residential property business will be given special consideration.