Senior sales strategy and execution manager -Used & Refinance Motorcycle
atBank of Ayudhya PCL (Krungsri)1) Sales Execution & Market Expansion
· Lead the execution of sales initiatives and collaborate closely with the Marketing, Risk Management, and Credit Analysis teams to achieve loan origination targets through the dealer network.
· Develop and implement proactive market penetration strategies for the used motorcycle financing business by expanding partnerships with new dealers in high-potential markets while strengthening relationships and increasing business volume with existing dealer partners.
· Monitor and oversee on-ground sales execution across all regions to ensure effective implementation of sales campaigns and dealer engagement activities.
2) Process Improvement & Operational Efficiency
· Improve Turnaround Time (TAT) and Service Level Agreement (SLA): Analyze and optimize end-to-end loan processing workflows to reduce approval and disbursement turnaround time for used motorcycle and refinance loans, enhancing market competitiveness.
· Appraisal Process Optimization: Establish standardized vehicle inspection and appraisal processes to improve pricing accuracy, reduce duplication, and enhance operational efficiency.
· Process Design & Continuous Improvement: Streamline collaboration among Sales, Credit Underwriting, Operations, and Dealer partners by implementing lean processes that minimize documentation errors and accelerate loan processing.
3) Risk Management & Portfolio Quality Control
· Partner with Credit and Risk Management teams to review and enhance credit policies, including Loan-to-Value (LTV) guidelines, ensuring they appropriately reflect the risk profile of used motorcycles and refinance lending.
· Monitor dealer portfolio performance by analyzing delinquency trends and closely tracking overdue accounts and Non-Performing Loans (NPL), particularly within the used motorcycle segment.
· Develop and recommend risk mitigation measures and collaborate in designing dealer performance and monitoring programs (e.g., MVD) based on portfolio quality.
4) Data Analytics & Sales Team Management
· Analyze quantitative data, including approval/rejection rates and customer behavior, to generate actionable insights that improve sales productivity, customer acquisition, and credit quality.
· Develop manpower plans by allocating sales resources based on market size, business potential, and dealer coverage to maximize productivity.
· Build sales team capabilities through training and coaching in areas such as used motorcycle appraisal, fraud detection, negotiation skills, and consultative selling techniques.
5) Project Management & Cross-functional Initiatives
· Lead or participate in strategic projects, including Digital Lending initiatives and cross-functional sales development programs to improve customer experience and business efficiency.
· Perform other duties and special assignments as required to support business operations, resolve field-related issues, and respond to evolving company strategies and policies.
Qualifications
- Bachelor's or Master's degree in Business Administration, Finance, Economics, Marketing, or related field.
- years of experience in Sales Strategy, Business Development, Commercial Planning, Financial Services, Banking, Auto Finance, or Automotive Industry.
- Experience in leading strategic projects and performance management initiatives.
- Proven track record in driving revenue growth and sales optimization.
Experience required
- any or no experience
Salary
- 90,000 - 110,000 THB, Negotiable
Job function
- Sales
- Business Development
- Management
Job type
- Full-time
Company overview
Bank of Ayudhya Public Company Limited, commonly known as Krungsri, is the fifth-largest bank in Thailand in terms of assets, loans, and deposits. Established on January 27, 1945, Krungsri offers a comprehensive range of banking and financial services to both individua ...
Why join us: Joining Krungsri means becoming part of a leading financial institution with a rich history and a strong commitment to innovation and excellence. As a member of the MUFG network, employees have access to international expertise and opportunities for global collaboration.&nbs ...
Benefits
- Professional development
- Social Security
- Annual bonus
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Health Insurance
- Learning & Development Opportunities
- Life Insurance
- Performance bonus
- Transport Allowance

