Global Brand Manager - NIVEA
atBeiersdorf (Thailand) Co., Ltd.Your Tasks
The position reports directly to the Senior Brand Manager - BLU Asia Hub and is responsible for:
- Develop strategic and conceptual advancement of NIVEA`s product portfolio in Emerging Markets (EM) including Asia (+China), ANZ and LATAM regions for the assigned category.
- Lead the implementation of aligned strategy and IIM Even Tone innovation pipelines.
- Responsible for implementing, adapting, or creating a NIVEA innovation pipeline for the assigned category (from short- to long-term planning)
- Steer as marketing core team in IIM processes, in partnership with cross functional team members (R&D, Supply, packaging, Design etc.), to make sure innovation projects are launched on time
- Steer and realization of the Asia pipeline from BLU Category within the IIM process, actively align - within limitations and where possible - global and EM pipelines and IIM projects to maximize synergies
- Be the go-to-person for Global and Regional marketing colleagues and their adjoining functions
- Be the expert of consumer needs, trends, ingredients, understand needs of professional target groups, as well as monitoring competition
- Ensure and foster collaboration, information and best practice sharing among Global and Regional team.
- Participate in regular strategy and pipeline meetings with EM stakeholders
Your Profile
- University degree
- At least 5 years of work experience in Marketing/ Brand Management in international FMCG companies or similar industries, having Global Role experience or Asian markets experience is an advantage.
- Consumer-centric at the heart
- Team player who has experience working in cross-functional, international, dynamic & diverse teams
- Convincing personality, strong influencing skills, able to lead and steer stakeholders
- Ability to manage high complexity & to work in dynamic, changing environment
- High level of resilience and assertiveness
- Very good conceptual and analytical skills
- Self-motivated, proactive working style, positive mind set and can-do attitude
- Confident communicator with strong written and oral presentation skills
- International mindset and intercultural competence
- Fluency in English both spoken and written
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500
Experience required
- 5 years
Career level
- Senior Level
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
- Management
Job type
- Full-time
Company overview
Beiersdorf (Thailand) Co., Ltd. is a leading international branded goods company. Beiersdorf focuses on the development and care of a well-known global consumer brands with products that are simple part of everyday life. The outstanding features of Beiersdorf brands Nivea, Eucerin, Labello, Futur ...
Why join us: "At Beiersdorf we’ve been caring about skin for more than 100 years, but our focus on care doesn’t stop there. We care about our colleagues, consumers and brands as well as our society and our sustainability. If you care about working with like-minded people in a challenging but ...
