WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

We are currently looking for a Strategic Content Planning and Analytics to join us. You will lead strategic content planning, analytics, and the development and execution of innovative campaign ideas and activation plans. This role requires adeptness in analytics, strategic thinking, and client engagement to deliver effective and measurable KOLS / content and engagement & activation campaigns. You will be required to familiarize yourselves with the GOAT agency platform and its mechanics.

Key Responsibilities:
Strategic Planning and Analytics:

• Develop and refine content strategies and KOL engagement plans based on data analysis and market insights.
• Utilize analytics to measure campaign effectiveness, identify trends, and provide actionable insights for continuous improvement.

Campaign Development and Execution:

• Ideate and formulate creative campaign ideas that align with strategic objectives and resonate with target audiences.
• Oversee the activation planning and execution of campaigns, ensuring they are delivered on time, within budget, and achieve desired outcomes.

Client Interaction and Relationship Management:

• Serve as the primary strategic contact for clients, involving them in the strategic process and ensuring their needs and expectations are met.
• Build and maintain strong client relationships, delivering presentations and regular updates on campaign progress and results.

Team Leadership and Development

• Lead and mentor a team of strategists and planners, fostering a collaborative environment focused on innovation and excellence.
• Encourage professional development by introducing training opportunities and encouraging participation in industry events.

Innovation and Industry Adaptation:

• Stay at the forefront of industry trends in content strategy, analytics, and KOL engagement.
• Champion the adoption of new technologies and methodologies to enhance campaign planning and execution.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.