Responsibilities

60 % Graphic Design

Creative Graphic Design:

Design various print,

digital media and Branding

, including social media posts, advertisements, websites, logo, and marketing campaigns.

Develop and Build Brand Identity:

Conceptualize and design a strong, unique brand identity (Branding), including logos, brand guidelines, and visuals that align with the company's image.

Analyze and Propose Ideas:

Understand target audiences and customer perspectives to create designs that meet business objectives and leave a lasting impression.

Utilize AI Tools for Work:

Apply technology and AI tools to improve design efficiency and speed.

Collaborate with the Team:

Work closely with marketing, content, and other teams to ensure all designs are aligned with campaign goals.

40% Branding Design

Lead Brand Strategy Development:

Lead the design team and define the brand's direction (Brand Strategy) in collaboration with executives and the marketing team, ensuring all designs align with the organization's vision and business goals.

Oversee High-Level Brand Identity Creation:

Create and control the design of the brand identity across all dimensions, from Core Identity, Visual Identity (logo, colors, typography), to Tone of Voice.

Manage and Maintain Brand Guidelines:

Develop and maintain a comprehensive and detailed Brand Guideline to ensure all departments can use it correctly and maintain Brand Consistency.

Creative Design Direction:

Provide guidance and direction to Junior/Mid-level Designers on Branding projects and various Creative tasks to ensure high-quality results meet senior standards.

Analyze and Interpret Consumer Insights:

Interpret Consumer Insights and market trends to create impactful designs that address customer needs.

Present Work Strategically:

Present design concepts and final work to executives and clients with a strong rationale, emphasizing the connection between design and business objectives.

Implement New Technologies:

Experiment with and apply AI tools, AR, VR, or other new design technologies to create cutting-edge Brand Experiences.

Requirement

Minimum of 2 years of experience in Branding Design or Art Direction, with prior experience as a Senior is a plus.

Expertise in developing Brand Strategy and creating End-to-End Brand Identity.

Proven ability to direct creative work and make decisive judgments on complex design matters.

Excellent proficiency in the Adobe Creative Suite (Photoshop, Illustrator).

Understands and can effectively utilize AI tools (Generative AI) to enhance the design process.

A strong Portfolio is mandatory, demonstrating experience in creating or successfully evolving professional brands.

Characteristic

Creative & Customer-Centric:

Highly creative with the ability to see things from a customer's perspective and create designs that genuinely resonate with the target audience.

Design Principles

: good understanding of design principles, artistic elements, and color usage.

Agency/Startup Adaptability:

Understands and can adapt to the fast-paced and challenging environment of an agency or startup.

Communication & Collaboration:

Possesses excellent communication and coordination skills, able to work with others smoothly and amiably

Exceptional Communication & Storytelling:

Excellent communication, presentation, and storytelling skills; capable of persuading stakeholders.

Your Well-being:

Annual Leave

Wellness Benefit

Attendance Bonus

Birthday Leave & Birthday Bonus Gift

Free Course

Drinks & Snacks (Free Flow Beer / Alcohol)

Board Games, Nintendo, Playstation

Company Night [Quarter]

Company Outing [Yearly]

Referral Commission

Team Bonus [Performance]

Other activities

Work Location:

Mint Tower, Chula Soi 10 (near BTS National Stadium, MRT Sam Yan/Hua Lamphong)

Monday - Friday (WFH 2 Day/Week)