Job Description

Position: Sales/Senior Sales Engineer – OEM

(Heating & Cooling / Cleaning Applications)

Department: GIN – General Industry

1. Job Summary:

• Responsible for driving sales growth in the OEM segment for General Industry (GIN) focusing on OEM Heating & Cooling systems and Cleaning applications.
• Develop primary OEM and secondary Projects customers, manage key accounts, and deliver technical solutions aligned with customer requirements.

2. Key Responsibilities:

OEM & Projects Business Development

• Identify and develop new OEM customers in HVAC/Cooling systems, Heating systems, and Cleaning systems (CIP, industrial cleaning, high-pressure systems).
• Build strong relationships with OEM decision-makers (Engineering, Procurement, Management) and Expand market share in assigned industries.
• Build strong relationships with Project base customers which are Designer, EPC, Contractor and Project Owner and Expand market share in assigned industries.
• Manage existing OEM and Projects customers and increase repeat orders.
• Prepare quotations, negotiate pricing, and close deals.
• Develop long-term supply agreements/frame contracts.
• Monitor customer demand forecast and pipeline.
• Provide pump selection and application solutions for chilled water/cooling systems, heating systems, and cleaning/fluid handling systems.
• Work closely with Engineering team to customize solutions.
• Support customers in product specification and AVL inclusion.
• Track OEM projects from design stage to order closing.
• Engage early with designers/consultants to secure specifications.
• Coordinate with internal teams (SCM, Service, Engineering) for project execution.

Market Intelligence & Strategy

• Analyze competitors (Grundfos, Wilo, Ebara, etc.).
• Identify market trends in HVAC and Cleaning industries.
• Develop OEM pricing and sales strategy.

CRM & Reporting

• Update sales activities, pipeline, and opportunities in CRM (e.g., C4C).
• Prepare weekly/monthly sales reports and forecasts.
• Ensure accurate quotation and funnel management.

3. Qualifications:

• Bachelor's Degree or higher in Mechanical Engineering, Industrial Engineering, or related field.
• 3–7 years in Sales Engineer / OEM Sales / Industrial Sales.
• Experience in pumps, HVAC, or fluid handling systems is highly preferred.
• Strong network in OEM customers is an advantage.
• Strong technical understanding of OEM Heating & Cooling systems.
• Good knowledge of industrial cleaning processes.
• Excellent negotiation and communication skills.
• Ability to work independently and drive results.
• Good command of English.

Key KPIs

• OEM sales revenue & growth.
• Number of new OEM customers acquired.
• Projects Pipeline value and conversion rate.
• Customer retention & repeat business.

Preferred Characteristics

• Proactive and result-driven mindset.
• Strong relationship-building skills.
• Strategic thinking with hands-on execution.
• Ability to handle both technical and commercial discussions.

Optional

• Experience working with EPC/Consultants/Designers.
• Understanding of Data Centre cooling systems (CDU, HVAC).