Go-to-Market & Sports Campaign Marketing Specialist

• Develop go-to-market plans and execute marketing strategies and campaigns to drive subscriptions, revenue, and viewership for both the Premier League and Thai League.
• Define the target audience and key messages to effectively reach and engage the target audience.
• Manage and oversee a range of media channels aimed at driving sales growth, including direct-to-customer media, in-store visibility, and integrated online and offline platforms.
• Manage all sales channels efficiently, delivering sales support information, materials to support sales team, or incentives program when needed.
• Manage all content displayed on AIS PLAY broadcasting platforms, including big matches and matchday programming.
• Design the end-to-end customer journey, oversee full implementation, and ensure a smooth and successful deployment, including preparing customer Q&A and managing customer inquiries.
• Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
• Motivate and maintain relationships with partners and work closely with them.
• Work closely with cross-functional teams, including communication, public relations, social media, product development, regional marketing, and internal designers.
• Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
• Take prompt action and remain on standby to manage any urgent changes.

Candidate Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in marketing, content strategy, or commercial operations—preferably in media, sports, or digital platforms.
• Proven track record in developing and executing go-to-market strategies and multi-channel campaigns.
• Strong understanding of sports fan behavior and ability to craft engaging, targeted messaging.
• Experience managing sales channels and supporting sales teams with tools, materials, and incentive programs.
• Familiarity with content management across digital broadcasting platforms.
• Skilled in designing and implementing customer journeys, including handling inquiries and preparing FAQs.
• Strong analytical skills with the ability to monitor performance, generate reports, and optimize future initiatives.
• Excellent collaboration skills to work cross-functionally with internal teams and external partners.
• Budget management experience with a focus on ROI and resource efficiency.
• Ability to work under pressure and respond quickly to urgent changes or challenges.

AIS PLAY Sport Media Team Lead

Key Responsibilities:

· Define and target key audience segments to optimize reach and engagement.

· Design departmental workflows and foster effective collaboration with other divisions to maximize operational efficiency.

· Develop and implement weekly and monthly content plans to ensure consistent and impactful communication.

· Analyze engagement metrics and devise innovative strategies for content presentation and monetization, continuously enhancing the performance of AIS PLAY’s social media presence

· Employ advanced strategic analysis tools, such as SWOT and the 7S Framework, to inform planning and decision-making

· Leverage AI technologies to enhance workflow and productivity.

Candidate Qualifications:

· A degree in Marketing, Business Administration, communications, advertising, or public relations or a related field.

· 5 years’ experience in content creation, campaign management, data analysis, and community engagement

· Proven experience in marketing, especially within the sports industry.

· Deep understanding of the football audience, culture, fan behavior of the football league.

· Experience in social media marketing, sport KOLs/influencers, content creation, sport online campaigns to effectively reach audiences.

· Solid understanding of digital marketing principles, including SEO, content marketing, and analytics.

· Excellent command of English, both written and spoken

Preferred Qualifications:

• Excellent written and verbal communication skills are essential for crafting engaging content and interacting with audiences.
• High creative skills to develop creative content, campaigns, and visual strategies.
• Strong interpersonal skills Building relationships with followers and stakeholders.