Job overview
We are looking for a Sales Engineer / Presales who can deliver in a Thai white-collar team. B2B software, industrial equipment, or systems company where deals need a technical expert alongside the salesperson, not just a pitch. Bridge sales and product with demos, proposals, and technical answers. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.
Job responsibilities for Sales Engineer / Presales
As a Sales Engineer / Presales, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.
- Run product demos tailored to each prospect's technical requirements
- Write technical proposals and respond to RFP/RFQ documents
- Answer technical questions from prospects during the sales cycle
- Work with product or engineering teams to confirm feasibility of custom requests
- Support post-sale handover with clear technical documentation for delivery teams
Sales Engineer / Presales salaries in Thailand
- Typical posted band: ฿30,000-60,000
- Use the WorkVenture salary estimator for Sales Engineer / Presales bands in Thailand.
- Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.
Sales Engineer / Presales job qualifications
Basic qualifications to consider for a Sales Engineer / Presales in Thailand include:
- 2+ years in a presales, solutions engineering, or technical sales support role
- Can explain technical concepts to non-technical buyers in plain language
- Comfortable presenting live demos under pressure and answering unscripted questions
- Background in software, IT, or industrial engineering relevant to the product
Sales Engineer / Presales skills required
Beyond formal qualifications, strong Sales Engineer / Presales hires usually bring a mix of tools and working style:
- Experience responding to government or enterprise RFPs
- English fluency for regional or international deals
Candidates also care about how you frame the role:
- Clarify the split between sales and engineering background wanted, some companies want an engineer who can sell, others want a salesperson who is technical enough
- Mention typical deal size or client type (enterprise vs SME), it changes how technical and how formal the proposals need to be
What to expect as a Sales Engineer / Presales
What the role often feels like in practice (use this to set expectations in interviews):
- Run product demos tailored to each prospect's technical requirements
- Write technical proposals and respond to RFP/RFQ documents
- Answer technical questions from prospects during the sales cycle
- Work with product or engineering teams to confirm feasibility of custom requests
Job description template
Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.
Sales Engineer / Presales
About us: B2B software, industrial equipment, or systems company where deals need a technical expert alongside the salesperson, not just a pitch.
Responsibilities:
- Run product demos tailored to each prospect's technical requirements
- Write technical proposals and respond to RFP/RFQ documents
- Answer technical questions from prospects during the sales cycle
- Work with product or engineering teams to confirm feasibility of custom requests
- Support post-sale handover with clear technical documentation for delivery teams
Requirements:
- 2+ years in a presales, solutions engineering, or technical sales support role
- Can explain technical concepts to non-technical buyers in plain language
- Comfortable presenting live demos under pressure and answering unscripted questions
- Background in software, IT, or industrial engineering relevant to the product
Nice to have:
- Experience responding to government or enterprise RFPs
- English fluency for regional or international deals
Compensation: ฿30,000-60,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]
Job title: Sales Engineer / Presales About us: B2B software, industrial equipment, or systems company where deals need a technical expert alongside the salesperson, not just a pitch. Responsibilities: - Run product demos tailored to each prospect's technical requirements - Write technical proposals and respond to RFP/RFQ documents - Answer technical questions from prospects during the sales cycle - Work with product or engineering teams to confirm feasibility of custom requests - Support post-sale handover with clear technical documentation for delivery teams Requirements: - 2+ years in a presales, solutions engineering, or technical sales support role - Can explain technical concepts to non-technical buyers in plain language - Comfortable presenting live demos under pressure and answering unscripted questions - Background in software, IT, or industrial engineering relevant to the product Nice to have: - Experience responding to government or enterprise RFPs - English fluency for regional or international deals Compensation: ฿30,000-60,000 Benefits: Social security, group health (as applicable), annual leave per company policy Location: Bangkok office / hybrid (edit to match) How to apply: Apply via this job post or email your CV to [email protected]
Tips for writing this job ad
- Clarify the split between sales and engineering background wanted, some companies want an engineer who can sell, others want a salesperson who is technical enough
- Mention typical deal size or client type (enterprise vs SME), it changes how technical and how formal the proposals need to be
Weak ad: Vague title. Competitive salary. Hardworking.
Strong ad: Sales Engineer / Presales. ฿30,000-60,000. B2B software, industrial equipment, or systems company where deals need a technical expert alongside the salesperson, not just a pitch.
FAQ
Sales Engineer vs regular Sales Executive, why does the role need to be separate?
A sales executive drives the relationship and commercial negotiation. Once a prospect asks about integration, technical specs, or a custom RFP requirement, most sales executives cannot answer credibly, that is exactly the gap the sales engineer fills alongside them.
What should we look for to screen out someone who is only technical but cannot sell?
Have them run a short mock demo to a "prospect" who keeps asking "so what does this mean for my business" instead of technical follow-ups. A strong candidate keeps steering back to business value, not just feature explanations.
How common is this role in Thailand and how do we write the ad to attract the right pool?
It is a well-established role in Thailand's B2B software and industrial equipment sales teams, even without a published salary benchmark yet for this exact title. Name the product category clearly (SaaS, ERP, machinery, etc.) since candidates from adjacent but different industries often will not have the right domain knowledge.
Does this person need to be able to code or configure the product themselves?
It depends on the product. Some presales roles only need to configure a demo environment, others need enough hands-on skill to build a working proof-of-concept during a trial period, so specify which one your team actually needs.
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