Job overview
We are looking for a E-commerce Executive who can deliver in a Thai white-collar team. Retail or consumer brand selling through Shopee, Lazada, TikTok Shop, or its own website that needs someone to run daily storefront operations. Run the online store day to day, from listings to promotions. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.
Job responsibilities for E-commerce Executive
As a E-commerce Executive, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.
- Upload and update product listings, prices, and stock across platforms
- Plan and run on-platform promotions, flash sales, and vouchers
- Coordinate with warehouse on order fulfillment and stock issues
- Track platform ad spend (Shopee Ads, Lazada Sponsored) against sales
- Monitor reviews and store ratings, respond to buyer questions
E-commerce Executive salaries in Thailand
- Typical posted band: ฿20,000-38,000
- Use the WorkVenture salary estimator for E-commerce Executive bands in Thailand.
- Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.
E-commerce Executive job qualifications
Basic qualifications to consider for a E-commerce Executive in Thailand include:
- 1-2 years running Shopee, Lazada, or TikTok Shop storefronts
- Comfortable with seller center dashboards and basic spreadsheets
- Detail-oriented with pricing and stock numbers
- Can work weekends around major sale campaigns (9.9, 11.11, 12.12)
E-commerce Executive skills required
Beyond formal qualifications, strong E-commerce Executive hires usually bring a mix of tools and working style:
- Basic photo editing or Canva for listing images
- Experience buying platform ads (Shopee Ads/TikTok Ads)
Candidates also care about how you frame the role:
- List which platforms your store actually runs on, Shopee experience does not automatically transfer to TikTok Shop mechanics
- Mention if the role includes livestream commerce, that is a different skill set than listing management
What to expect as a E-commerce Executive
What the role often feels like in practice (use this to set expectations in interviews):
- Upload and update product listings, prices, and stock across platforms
- Plan and run on-platform promotions, flash sales, and vouchers
- Coordinate with warehouse on order fulfillment and stock issues
- Track platform ad spend (Shopee Ads, Lazada Sponsored) against sales
Job description template
Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.
E-commerce Executive
About us: Retail or consumer brand selling through Shopee, Lazada, TikTok Shop, or its own website that needs someone to run daily storefront operations.
Responsibilities:
- Upload and update product listings, prices, and stock across platforms
- Plan and run on-platform promotions, flash sales, and vouchers
- Coordinate with warehouse on order fulfillment and stock issues
- Track platform ad spend (Shopee Ads, Lazada Sponsored) against sales
- Monitor reviews and store ratings, respond to buyer questions
Requirements:
- 1-2 years running Shopee, Lazada, or TikTok Shop storefronts
- Comfortable with seller center dashboards and basic spreadsheets
- Detail-oriented with pricing and stock numbers
- Can work weekends around major sale campaigns (9.9, 11.11, 12.12)
Nice to have:
- Basic photo editing or Canva for listing images
- Experience buying platform ads (Shopee Ads/TikTok Ads)
Compensation: ฿20,000-38,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]
Job title: E-commerce Executive About us: Retail or consumer brand selling through Shopee, Lazada, TikTok Shop, or its own website that needs someone to run daily storefront operations. Responsibilities: - Upload and update product listings, prices, and stock across platforms - Plan and run on-platform promotions, flash sales, and vouchers - Coordinate with warehouse on order fulfillment and stock issues - Track platform ad spend (Shopee Ads, Lazada Sponsored) against sales - Monitor reviews and store ratings, respond to buyer questions Requirements: - 1-2 years running Shopee, Lazada, or TikTok Shop storefronts - Comfortable with seller center dashboards and basic spreadsheets - Detail-oriented with pricing and stock numbers - Can work weekends around major sale campaigns (9.9, 11.11, 12.12) Nice to have: - Basic photo editing or Canva for listing images - Experience buying platform ads (Shopee Ads/TikTok Ads) Compensation: ฿20,000-38,000 Benefits: Social security, group health (as applicable), annual leave per company policy Location: Bangkok office / hybrid (edit to match) How to apply: Apply via this job post or email your CV to [email protected]
Tips for writing this job ad
- List which platforms your store actually runs on, Shopee experience does not automatically transfer to TikTok Shop mechanics
- Mention if the role includes livestream commerce, that is a different skill set than listing management
Weak ad: Vague title. Competitive salary. Hardworking.
Strong ad: E-commerce Executive. ฿20,000-38,000. Retail or consumer brand selling through Shopee, Lazada, TikTok Shop, or its own website that needs someone to run daily storefront operations.
FAQ
E-commerce Executive vs Digital Marketing, who owns what?
The e-commerce executive owns the storefront itself: listings, stock, platform promotions, order issues. Digital marketing usually owns traffic acquisition (ads, social, SEO) that sends buyers to that storefront. Smaller companies often merge both into one person.
What should we test for before hiring?
Ask them to walk through how they would set up a flash sale on Shopee from start to finish, timing, voucher stacking, stock caps. Someone who has actually run campaigns will have a real sequence, not a vague answer.
How do we get better applicants for this role?
State your monthly order volume or GMV range roughly. Someone managing 50 orders a day works very differently from someone managing 2,000, and applicants self-select better when they know the scale.
Is livestream selling part of this job?
It depends entirely on the company. Some e-commerce executives never go on camera, others are expected to host or coordinate livestreams weekly, so spell this out in the ad rather than assuming it is implied.
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