Social Media Manager

Job overview

We are looking for a Social Media Manager who can deliver in a Thai white-collar team. Brand or performance-minded team needing an owner for social calendars and community. Plan, publish, and grow brand social channels. Use this page as a ready job description: overview, responsibilities, salary guidance for Thailand, qualifications, and a template you can paste into a free job post.

Job responsibilities for Social Media Manager

As a Social Media Manager, day-to-day work typically includes the items below. Edit the list so it matches your stack, tools, and team size before you publish.

• Build monthly content calendars across platforms
• Write captions, brief creatives, and schedule posts
• Engage community and escalate sensitive comments
• Report reach, engagement, and lead metrics
• Run light paid boosts with marketing when needed

Social Media Manager salaries in Thailand

• Typical posted band: ฿22,000-45,000
• Use the WorkVenture salary estimator for Social Media Manager bands in Thailand.
• Exact pay depends on seniority, English need, industry, and Bangkok vs upcountry.

Salary estimator

Social Media Manager job qualifications

Basic qualifications to consider for a Social Media Manager in Thailand include:

• 1-3 years social media for brands or agencies
• Native Thai copywriting for social
• Analytics comfort (Meta, TikTok, LINE OA as relevant)

Social Media Manager skills required

Beyond formal qualifications, strong Social Media Manager hires usually bring a mix of tools and working style:

• Short-form video editing
• Basic design in Canva/Figma

Candidates also care about how you frame the role:

• Platforms and post volume
• Community vs pure content weight
• Paid boost budget
• Brand tone and approval flow

What to expect as a Social Media Manager

What the role often feels like in practice (use this to set expectations in interviews):

• Ship calendar posts and stories
• Reply to community within SLA
• Brief creatives / edit short clips
• Weekly performance report

Job description template

Copy the block below into your ATS or free job post. Replace company name, tools, and location before publishing.

Job title: Social Media Manager
About us: Brand or performance-minded team needing an owner for social calendars and community.
Responsibilities:
- Build monthly content calendars across platforms
- Write captions, brief creatives, and schedule posts
- Engage community and escalate sensitive comments
- Report reach, engagement, and lead metrics
- Run light paid boosts with marketing when needed
Requirements:
- 1-3 years social media for brands or agencies
- Native Thai copywriting for social
- Analytics comfort (Meta, TikTok, LINE OA as relevant)
Nice to have:
- Short-form video editing
- Basic design in Canva/Figma
Compensation: ฿22,000-45,000
Benefits: Social security, group health (as applicable), annual leave per company policy
Location: Bangkok office / hybrid (edit to match)
How to apply: Apply via this job post or email your CV to [email protected]

Tips for writing this job ad

• List platforms and post volume
• Separate community management vs pure content creation

Weak ad: Social media. Creative. Know TikTok. Viral content.

Strong ad: Social Media Manager (FB, IG, TikTok, LINE OA). Calendar, community, weekly metrics. ฿22,000-45,000. Thai-first copy.