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Skills:

Market Research, Research, Industry trends

Job type:

Full-time

• Develop and execute detailed plans for the introduction of new products (NPI) in alignment with market trends and business objectives.
• Coordinate with internal teams to ensure seamless integration of NPI into the product lineup.
• Conduct market research and competitor analysis to ensure new products meet customer demand and maximize business potential.
• Strategize, plan, and implement promotional campaigns aimed at increasing sales, customer engagement, and brand visibility.
• Work closely with the marketing team to create compelling promotional materials and campaigns across multiple channels.
• Analyze the effectiveness of promotions through sales data and customer feedback, and refine strategies accordingly.
• Collaborate with tenants, partners, and external stakeholders to create joint promotional activities that maximize customer reach and sales impact.
• Manage relationships with key partners to enhance mutually beneficial business opportunities.
• Negotiate and execute co-promotion agreements and campaigns that align with the company s objectives.
• Monitor the performance of new products, promotions, and partnerships to ensure KPIs are met.
• Provide regular reports to senior management on the progress of commercial initiatives and recommend improvements.
• Track industry trends and adjust strategies to stay competitive.
• Manage and optimize promotional budgets to ensure effective resource allocation for maximum ROI.
• Collaborate with finance and procurement teams to ensure cost-effective execution of campaigns and partnerships.
• Bachelor s degree in Business Administration, Marketing, or a related field (Master s degree preferred).
• 5 years of experience in a commercial, marketing, or product management role, ideally within the tourism or retail industry.
• Proven track record in developing and executing NPI plans, promotions, and partnership strategies.
• Experience in managing cross-functional teams and working with external partners or stakeholders.

Skills:

Digital Marketing, Social media, SEO

Job type:

Full-time

• Identifying the target tourist demographics and tailoring marketing campaigns to their interests.
• Developing strategies to attract tourists from specific locations or with specific interests.
• Visual Merchandising and Store Appeal.
• Collaborating with merchandising teams to ensure the store's layout and displays are visually appealing to tourists.
• Creating eye-catching window displays and in-store promotions.
• Digital Marketing and Online Presence.
• Managing the shop's online presence, including social media accounts and website.
• Utilizing online advertising and SEO to reach tourists searching for local shops and souvenirs.
• Leveraging online reviews and ratings to build a positive reputation.
• Partnerships and Collaborations.
• Building relationships with local hotels, tour operators, and tourist information centers to promote the shop.
• Collaborating with other local businesses to create cross-promotional opportunities.
• Developing and implementing special promotions, discounts, and events to attract tourist shoppers.
• Creating and distributing marketing materials, such as flyers and brochures, in tourist areas.
• Ensuring that the shop provides a positive and memorable shopping experience for tourists.
• Gathering customer feedback and using it to improve marketing strategies and customer service.
• Monitoring tourism trends and competitor activity to stay ahead of the market.
• Analyzing sales data to identify popular products and optimize marketing efforts.
• In essence, a marketing manager for a tourist shop focuses on creating a compelling and inviting environment that encourages tourists to visit and make purchases.
• Bachelor s degree in Marketing, Business Administration, Tourism, or a related field.
• 5 year experience in marketing, preferably in retail, tourism, or hospitality industries.
• Strong understanding of tourist behavior and local tourism trends.
• Experience in digital marketing, including social media management, SEO, and online advertising.
• Creative skills in visual merchandising and promotional campaign design.
• Excellent communication and interpersonal skills, with the ability to build and maintain partnerships.
• Strong organizational and project management skills.
• Analytical mindset with the ability to interpret sales and customer data to inform strategies.
• Proficiency in marketing tools and software (e.g., Google Analytics, Meta Ads Manager, Canva, etc.).
• Ability to work independently, think strategically, and adapt to a dynamic retail environment.
• Multilingual abilities or experience working in multicultural environments is a plus.