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Experience:
2 years required
Skills:
eCommerce, CPA, Excel, English
Job type:
Full-time
Salary:
negotiable
- Turn monthly GMV, margin, and inventory realities into channel mix, flighting, and CPA/ROAS guardrails.
- Define a KPI hierarchy: first GMV, then Orders, then ROAS/CAC, then CTR, CVR, AOV, and UPO.
- Build weekly media plans with budget, reach/frequency, CPC or CPM, CTR, CVR, and GMV forecasts; set pacing curves and daily caps.
- Planning TikTok media: Product Sales objective (Shopping Ads), Live Shopping boosts, creator whitelisting, catalog/VSA; align with the LIVE calendar.
- Planning Meta & Google media: CPAS and PMAX, Search aligned to consent and UTM taxonomy.
- Planning Marketplaces: Lazada Sponsored (search/display) and Shopee Ads (search/discovery/shop) around price drops, vouchers, and mega days.
- Draft test charters (creative hooks, audience seeds, bid or goal types, catalog slicing); run A/B tests with clear stop and scale rules.
- Optimize daily on bids, budgets, audience breadth, creatives, and catalog sets; redistribute to high-ROI SKUs.
- Maintain single-source dashboards for pacing, ROAS, CAC, GMV, orders, and refunds; reconcile paid versus organic lifts.
- Produce weekly insights: what worked, why, and next actions; document playbooks by category and price tier.
- Partner with LIVE PMs for on-air boosts; brief creative on winning messages; align with shop ops on stock, price, and voucher burn.
- Qualifications 2-4 years in performance or eCommerce media planning (TikTok, Meta, Google; Lazada/Shopee ads a plus).
- Proven ownership of weekly pacing, optimization, and month-end reconciliation against GMV and ROAS targets.
- Strong analytics in Sheets/Excel (Pivot, INDEX-MATCH or XLOOKUP), basic forecasting; comfortable building calculators that connect CPC, CTR, CVR to GMV.
- Familiar with product feeds, pixels/SDKs, attribution nuances (platform versus GA4), and incrementality basics.
- Clear, Thai-first communicator with crisp English; calm under pressure; partner mindset with LIVE, creative, and shop ops.
- Tools / Stack
- TikTok Ads Manager (Shopping Ads and Live boosts), Meta Ads Manager, Google Ads and PMAX, Lazada/Shopee Ads consoles, Sheets/Excel. Location: Bangkok Brand: Dentsu X Time Type: Full time Contract Type: Independent Contractor
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Khlong San, Bangkok, Marketing / Advertising
,Retail
,Product / Brand Management
Marketing / Advertising,Retail,Product / Brand Management
Experience:
5 years required
Skills:
Digital Marketing, English, Mandarin
Job type:
Full-time
Salary:
฿40,000 - ฿60,000
- Fully manage and scale sales on Shopee, Lazada, and TikTok Shop.
- Platform algorithms.
- Product ranking mechanics.
- CTR / CVR optimization.
- Keyword and search performance..
- Flash Sale, Voucher, Affiliate, Promotion Calendar.
- Manage ad execution and optimize budget allocation.
- Collaborate with Graphic and Content teams to produce high-converting creatives.
- Analyze data extract insights improve performance continuously.
- Prepare weekly/monthly performance reports with actionable next steps.
- Take ownership of sales and profitability of the marketplace channels.
- We are not looking for someone who only knows how to use the platform.
- We are looking for someone who knows how to win on the platform.
- Minimum 3+ years experience in Marketplace / E-commerce operations.
- Proven track record of driving growth for Shopee / Lazada / TikTok Shop stores.
- Ranking logic and algorithms.
- Ads optimization (CTR, CVR, CPA).
- Keyword strategy and conversion funnel..
- Strong analytical and data-driven mindset.
- Ability to translate strategy into execution.
- Ownership mindset and strong decision-making skills.
- Nice to have.
- Experience in performance ads / affiliate optimization.
- Experience with lifestyle or premium consumer brands.
- Support Structure.
- Graphic Designer banners, creatives, A+ content.
- Content & Online Sales Executive social content & KOL coordination.
- You lead marketplace direction.
- The team executes with you.
- What We Offer.
- Competitive salary.
- Opportunity to scale a premium brand into multiple markets.
- How to Apply.
- Resume.
- Portfolio / performance results (e.g., dashboard screenshots, before/after case studies)..
19 days ago
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