Skills:

Market Research, Data Analysis, Japanese, English

Job type:

Full-time

• Market Research & Customer Insights Execution: Lead qualitative and quantitative research (e.g., Car Clinics, Focus Groups, Surveys) across Asian markets to capture Voice of Customer (VoC). Manage research agency operations and synthesize customer data into strategic product requirements and buyer personas.
• Market & Competitor Intelligence: Gather and analyze market data, volume trends, customer demographics, and competitive landscapes across Asian markets. Conduct structured vehicle benchmarking on specs, features, and pricing.
• Strategic Trend Analysis: Evaluate macroeconomic factors, regulatory changes, and automotive technology shifts (e.g., electrification, ADAS, SDV) to project future market demands and business viability.
• Product Proposal & Concept Definition: Define vehicle concepts, styling directions, and product packaging for upcoming model changes (FMC / MMC / Facelift).
• Specification & Lineup Packaging: Formulate market-tailored vehicle specifications, trim level line-ups, feature availability, and regional options based on customer preference.
• Pricing & Volume Strategy: Establish competitive price positioning and sales volume forecasts in alignment with profitability goals and market capacity.
• Stakeholder Alignment: Present strategic product proposals to regional executives, cross-functional R&D, design, manufacturing, and regional sales/marketing teams to drive business buy-in.
• Education: Bachelor's or Master's degree in Automotive Engineering, Business Administration, Strategic Marketing, or related fields.
• GPA of at least 2.50.
• Language Proficiency: TOEIC score of at least 800 /Business-level fluency in English (written and spoken) is required for regional collaboration. (Optional: Knowledge of Japanese or other regional languages is a plus).
• Experience: 3-5+ years of experience in Automotive Product Planning, Product Strategy, or Strategic Market Research within the automotive industry.
• Understanding of vehicle development lifecycles, automotive specifications, and regional market trends (Asian / ASEAN markets preferred).
• Familiarity with competitor benchmarking methodologies and vehicle pricing structures.
• Analytical & Business Skills: Excellent data analysis capabilities, business acumen, and experience in quantitative volume/pricing forecasting.
• Soft Skills: Presentation and storytelling skills, with proven capability to present proposals to executive-level management.